We Have A Winner for 2025

September 3, 2025

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As a web site designer or developer, you typically land at a crossroads: which web site builder software program to choose? It’s both on your personal web site or a consumer is searching for a advice.

A couple of common names seem in such discussions, and Wix and Shopify are often amongst them. The comparability is hard because you’re evaluating apples, however they’re of two completely different varieties and tastes.

I encountered this comparability lately whereas recommending the best choice to one among my retail shoppers. I in contrast Wix vs. Shopify intimately, as it could not directly impression the visibility of selling initiatives that I run for them. I in contrast elements, together with characteristic availability, e-commerce specialization, search engine optimisation capabilities, and pricing.

Wix vs. Shopify at a look

Right here’s a fast characteristic comparability of each web site builder platforms.

Characteristic	Wix	Shopify
G2 ranking	4.2/5	4.4/5
Finest for	Finest for creatives, portfolios, small shops, and service-based companies	Finest for “scaling on-line shops, dropshipping, and omnichannel retail.
E-commerce instruments	Fundamental e-commerce instruments suited to small shops	Superior e-commerce options like multi-channel promoting, strong stock administration, and deserted cart restoration
Design and templates	Over 800 versatile and visually interesting templates, appropriate for artistic companies	Over 150 professionally designed e-commerce-specific themes optimized for conversions
search engine optimisation and efficiency	Restricted technical SEO (search engine optimisation) management	Affords extra superior technical search engine optimisation management (redirects, schema markup, canonical tags, and so on.)
AI options	Contains AI textual content technology and picture generator	Affords AI-generated product descriptions by way of Shopify Magic
Integrations	500+ integrations, together with advertising and marketing, search engine optimisation, and social media apps	8,000+ apps obtainable, together with superior e-commerce, advertising and marketing, and logistics integrations
Free plan	Sure, with restricted options and Wix branding	No free plan . 3-day free trial, then 3 months at $1/month
Pricing	Lite: $17/month Core: $29/month Enterprise: $36/month Enterprise Elite: $159/month	Starter: $5/month Fundamental: $39/month Develop: $89/month Superior: $399/month

Observe: The small print beneath replicate essentially the most present capabilities as of August 2025 however could change over time. Each corporations consistently add superior options.

TL;DR: Wix is intuitive, inexpensive, and supreme for creatives, service suppliers, and small e-commerce startups needing design flexibility and ease of use. Shopify is extra highly effective, scalable, and purpose-built for severe on-line retail — particularly the place stock complexity, multichannel gross sales, and automation matter. Wix excels in user-friendliness, search engine optimisation steerage, and quick setup with AI instruments. Shopify dominates in e-commerce options, integrations, and long-term progress potential. For smaller shops or portfolios, Wix is the higher choose. For scaling a web based enterprise, Shopify takes the lead.

Wix vs. Shopify: What’s completely different and what’s not?

Earlier than we start the head-to-head testing, I would like you to look at the net builder platforms and their options extra intently. They’re each spectacular. However the satan’s within the particulars, is not it? Let’s break down what units them aside!

Wix vs. Shopify: The variations

Beneath is an summary of the important thing variations between Wix and Shopify.

Web site design and templates: Wix presents lots of of free and paid templates (over 800) protecting all the things from portfolios and eating places to on-line shops. Shopify has a smaller collection of themes, round 246 (free + paid), explicitly tailor-made for e-commerce. Nonetheless, out of lots of of Wix templates, 156 are for e-commerce shops. Due to this fact, if we’re constructing an e-commerce web site, Shopify presents a greater number of templates. Wix, however, is extra user-friendly. You may give prompts to Wix AI and let it create the entire web site for you. You may iterate on the design with prompts till you get what you anticipate. This makes Wix simpler to make use of.
E-commerce options: Wix offers all the essential e-commerce encompasses a small retailer wants. Nonetheless, Wix’s e-commerce toolset shouldn’t be as deep or superior as Shopify’s. For instance, Wix lacks superior stock administration capabilities resembling automated inventory alerts or complicated product variant logic. Alternatively, e-commerce is Shopify’s core competency. You get limitless merchandise (Shopify doesn’t impose a product restrict, not like Wix’s 50,000 product restrict), complete stock monitoring with alerts, a number of product variants/choices, and the power to promote throughout a number of channels. For those who’re promoting at scale, Shopify does serve your wants higher.
App integrations and plugins: The Wix App Market contains round 500-800 apps, each Wix-made and third-party integrations. The ecosystem is smaller, so Wix may not have some very specialised apps or superior integrations. If your online business wants area of interest performance, you may not discover an app for it on Wix, and you might hit a useless finish or have to make use of exterior code. Shopify has an infinite App Retailer with hundreds of apps (properly over 6,000) focusing on all facets of e-commerce. It permits your retailer to combine with numerous providers and add new options as you develop. Shopify presents way more integrations and plugins than Wix, which is nice for scaling — simply be aware of the additional prices of these add-ons.

Wix vs. Shopify: The similarities

Since we have been evaluating apples, there’s received to be one thing related even after they’re of various varieties and tastes. Try the similarities between Wix and Shopify:

Webhosting: You wouldn’t have to search out exterior internet hosting options. Each Wix and Shopify will host your web site for you. I like this as a result of I don’t need to take accountability for managing servers and safety, particularly when beginning out.

Ease of use: I don’t code, however these website-building platforms let me arrange a retailer regardless. I like this self-serve manner of constructing web sites.

search engine optimisation instruments: Search engine marketing (search engine optimisation) is essential to my advertising and marketing technique since my consumer sells area of interest merchandise within the cosmetics line. Each platforms supply important search engine optimisation options, together with customizable meta tags, URLs, and automated sitemap technology.

Running a blog: We plan to cowl detailed guides utilizing merchandise we’re promoting. It’s vital that I can simply create and handle a weblog immediately inside the web site. I’ve that flexibility from each Wix and Shopify.

You’ve got an summary of how Wix and Shopify are related and completely different. Let’s check them based mostly on varied facets of the instruments.

How I in contrast Wix and Shopify: My prompts and analysis standards

I examined each the instruments for designing a homepage of an e-commerce web site for a hypothetical cosmetics model, Blush & Lush. I in contrast Wix and Shopify for his or her user-friendliness, flexibility, design options, e-commerce integration, search engine optimisation, efficiency, and pricing.

I examined the 2 platforms for per week to make sure I didn’t miss out on any options. The above testing standards have been vital for our use case, as we needed to go together with a user-friendly interface, the place it’s simpler to make customizations. I attempted to make use of a mixture of easy and complicated design options to make the web site beautiful with vital performance. E-commerce capabilities have been important since we needed to promote cosmetics whereas making search engine optimisation one among our key channels.

I’ve had a justifiable share of expertise designing easy web sites for my providers and startups. I needed to be as honest as potential when evaluating these two platforms. I’ve examined the identical content material and performance on them, apart from the design and the inventory photographs used.

Let’s get into precise testing and see how Wix and Shopify differ in actuality.

Disclaimer: These insights are based mostly on hands-on testing of Wix and Shopify as of August 2025. Platform options, pricing, and performance could evolve over time. This evaluation displays particular person expertise and opinions on the time of analysis and doesn’t characterize the official stance or endorsement of G2. For the newest updates, seek the advice of Wix and Shopify immediately.

Wix vs. Shopify: How they really carried out in my checks

For every comparability issue, I’ll clarify why a software program characteristic stood out and the way it impacts a consumer. I’ve examined these instruments to search out their strengths and weaknesses and provide you with a whole overview. This could aid you make an knowledgeable choice when buying Wix or Shopify.

1. Person-friendliness and adaptability

It’s tremendous simple to work with Wix when creating your e-commerce retailer. You may visually edit objects on the web page with out going into technical know-how. I used to be in a position to edit the textual content, call-to-action (CTA), photographs, and graphics just by clicking and modifying them.

The platform allowed me so as to add animation with a button click on. For instance, when hovering, the product’s picture expands in dimension. A widget could be added to every product web page so as to add a evaluation part. If there are fewer opinions, the platform helps you combination them by evaluation request automation.

Though the platform was simple to make use of, we’d want a while to get acquainted. Whereas modifying a product web page, navigating again to the house web page was slightly difficult. Nonetheless, I might transfer to the homepage by utilizing the pages drop-down menu on the top-left nook. Nonetheless, I solely found it after utilizing the platform for some time.

From a UI standpoint, Wix is straightforward to make use of. It’s responsive, and you may check pages on completely different display screen sizes utilizing the choices within the prime bar.

On Shopify’s entrance, you might want to undergo a fast studying curve with a view to arrange your retailer. The platform skillfully guides you to achieve completely different checkpoints that can assist you design seamlessly. Nonetheless, I like Wix’s flexibility higher. On Shopify, I needed to manually kind the product description (I copied and pasted it from ChatGPT), however Wix gave me AI help in its product itself to create copy on the go, which is an actual worth if you need some inspiration.

Shopify additionally presents a number of themes for designing your retailer, and it was pretty simple to decide on one. Relating to themes and templates, Wix and Shopify have just a few variations. Wix presents extra themes and templates than Shopify. Nonetheless, most templates cater to web sites from services or products corporations. For e-commerce, there are solely 156 templates, which is fewer than Shopify, which primarily caters to e-commerce companies.

General, I discovered Wix’s interface extra intuitive and versatile than Shopify’s.

Winner: Wix 🏆

2. Design options and capabilities

Each platforms are wealthy in design options and capabilities. Wix presents a number of inventory media, making it simpler to make use of the pictures from the platform when protecting generic objects.

I like that Wix’s themes embody photographs and placeholder textual content. You may change these to shortly arrange your retailer.

In terms of Shopify, it’s difficult so as to add inventory photographs to merchandise. It is sensible from a promoting perspective, as distinctive merchandise promote higher than generic objects. It encourages you to add photos of your merchandise, write descriptions, and add them to the platform. Nonetheless, you should use Shopify’s inventory photographs on the duvet or different areas, which is usually a little generic.

Shopify is wealthy in design parts and layouts, making it simpler for designers to choose and add them to their shops. For instance, there are a number of rows, collages, collapsible content material, a contact type, and extra. Whereas Shopify has all of the design options, it doesn’t recommend when to make use of them. These sections are set as placeholders with inventory photographs in Wix’s theme.

Wix provides you choices to remodel completely different sections in keeping with your wants. The variety of potentialities is low in comparison with Shopify. Nonetheless, these solutions are based mostly on the theme’s present format. For those who change the format, you’ll have extra choices to remodel the design.

Wix offers capabilities to design photographs utilizing AI. Nonetheless, it’s not very helpful since AI picture technology in Wix struggles with accuracy. I gave a immediate, “Create a picture to indicate a lady holding a yellow lipstick from Blush & Lush.” However I received an image with a yellow face cream moderately than lipstick.

At present, Shopify doesn’t have an AI picture generator, however it does have a library of inventory photographs that you should use.

General, each platforms do a reasonably good job with their design capabilities. Wix is extra intuitive than Shopify, in all probability as a result of Wix makes use of extra icons to show design performance, whereas Shopify shows extra textual content. Technical design-related textual content can confuse a newbie in the event that they’re not from a design background. I discovered the customizability of each platforms related. I examined for fundamental customization. If we implement extra subtle design customization, the opinions can range.

Winner: Tie

*Wix provided AI capabilities along with the standard design and customization performance. Nonetheless, it’s not correct, making no qualitative distinction.

3. E-commerce integration

Wix presents completely different automations to handle an e-commerce retailer and enhance its gross sales. Shopify additionally presents automation, however it’s not obtainable within the free trial. To check the automation pretty, I upgraded to a paid plan on Shopify.

With Wix, it was comparatively simpler to arrange automation as a result of its intuitive interface. I used to be in a position to configure them seamlessly. With Shopify, I used to be anticipated to put in just a few apps, like Shopify Electronic mail, to set them up. That is potential as a result of Shopify caters to a big scale of audience and requires extra strong options relating to e mail or workflow automation.

Organising deserted cart e mail automation on Wix

Shopify does a good job relating to stock. It permits transfers (transferring stock between completely different places), making it simpler to handle stock throughout completely different enterprise places. Wix doesn’t supply this characteristic.

Furthermore, Shopify presents point-of-sale (PoS) help for on-line and offline channels, making it simpler to handle your retail enterprise. It helps you stop fixed bouncing between completely different platforms to handle completely different gross sales channels.

POS support (Shopify)

Wix presents the characteristic “classes” that let you group bestselling merchandise, customers’ favorites, and so on. Shopify achieves the identical by the “collections” characteristic. Wix’s interface and ease of use are barely higher than Shopify’s. Nonetheless, functionality-wise, Shopify does a greater job at e-commerce, particularly when it scales to a number of merchandise at completely different places.

This makes Shopify a winner for its stock administration options and skill to scale e-commerce. The platform offers detailed documentation on managing stock successfully, which I discovered tremendous useful.

Winner: Shopify 🏆

4. search engine optimisation

Visibility is vital for an e-commerce platform. When it occurs organically, it immediately displays profitability. Options associated to search engine optimisation are vital for the model’s natural progress, making them a essential aspect for an online builder platform. Each platforms do moderately properly by way of delivering search engine optimisation options.

Wix presents a whole search engine optimisation guidelines and guides you thru it to make vital optimizations earlier than you’re taking the shop reside.

SEO checklist on Wix

search engine optimisation guidelines on Wix

Shopify encourages customers to change the search engine itemizing when creating a brand new product. The platform permits customers to optimize on–web page parts like title, meta description, uniform useful resource locator (URL) slug, and the product’s full description in a single place, serving to retailer house owners preserve uniformity.

Shopify’s search engine optimization for a product

Shopify’s SEO for a product

Shopify additionally presents social sharing options, the place customers can modify how they want to present their product (title, description, and picture) when the viewers shares product hyperlinks with others. You get an identical characteristic on Wix, too.

Each Wix and Shopify supply first rate methods to optimize for search engines like google and yahoo. Wix does that barely higher, because it delivers a whole guidelines, which may be very helpful for enterprise house owners unfamiliar with search engine optimisation. For that reason, Wix is a winner by way of search engine optimisation efficiency.

Winner: Wix 🏆

G2 consumer rankings: Which software presents higher search engine optimisation capabilities?

Wix has an 88% satisfaction ranking on G2 based mostly on 84 opinions.
Shopify has an 82% satisfaction ranking on G2 based mostly on 2961 opinions.

The rankings are shut, however barely larger for Wix, making it an appropriate platform for SEO.

5. Pricing

Wix presents a free plan, however Shopify doesn’t. The latter lets customers attempt the e-commerce expertise for a 3-day free trial. Nonetheless, it’s a brief window, so Shopify expenses $1 for the primary month.

Beneath are the completely different plan choices obtainable with Wix.

Lite: $17/month
Core: $29/month
Enterprise: $36/month
Enterprise Elite: $159/month

You get a fundamental e-commerce retailer within the core plan. For those who’re ranging from scratch, you get a free area with the Wix premium plan. For the templates, should you select a paid one, that’s $1 to $70 additional. When working an e-commerce retailer, you’ll be paying a transaction price should you’re utilizing a third-party fee supplier, like a fee gateway. Wix doesn’t cost a transaction price should you’re utilizing Wix Cost. The identical is true with Shopify if you’re utilizing Shopify Funds.

Shopify presents the next plans:

Starter: $5/month
Fundamental: $39/month
Develop: $89/month
Superior: $399/month

Third-party transaction charges apply should you use a third-party fee supplier that lets you settle for funds on-line. Shopify expenses a small price for in-store funds made by way of Visa or Mastercard, relying in your plan. The transaction charges can vary between 2.4% plus 10¢ to five% plus 30¢, relying in your plan and mode of purchases (on-line or in-person).

Winner: It was a cut up choice. Wix is greatest for early-stage enterprise house owners, and Shopify is greatest for establishing a scalable retail or e-commerce enterprise.

Wix vs. Shopify: Head-to-head comparability desk

Right here’s a desk exhibiting the net builder software program that wins.

Performance	Winner	Why it received
Person friendliness and adaptability	Wix 🏆	Wix has a user-friendly and intuitive interface, making it simpler for learners to navigate the platform.
Design options and capabilities	Tie	Each have sturdy design options. Wix has AI to assist design graphics, however it’s not as correct but appropriately.
E-commerce integration	Shopify 🏆	I felt Shopify had extra to supply functionality-wise. It facilitates stock transfers and far more, catering to the intensive stock administration use case in e-commerce.
search engine optimisation	Wix 🏆	Each platforms supply clear methods to optimize for search engines like google and yahoo. Nonetheless, Wix goes a step ahead by providing a transparent, guided guidelines that makes it simple for anybody to make sure all on-page parts are optimized.
Pricing	Cut up	Wix presents an inexpensive, value-added plan for enterprise house owners beginning an e-commerce retailer. Shopify additionally presents an equally inexpensive starter plan. Its high-priced plan (mid-tier or top-tier) justifies the worth it delivers in promoting.

Key insights on Wix vs. Shopify from G2 knowledge

I additionally checked out evaluation knowledge on G2 to search out strengths and adoption patterns for Wix and Shopify. Here is what stood out:

Satisfaction rankings

Wix excels in ease of use (91%), ease of setup (91%), and ease of doing enterprise (86%).
Shopify has sturdy ease of use rankings (89%) and strong satisfaction rankings for ease of setup (88%).

High industries represented

Wix dominates in advertising and marketing and promoting, laptop software program, IT providers, design, and graphics.
Shopify has a robust presence in retail, attire and trend, advertising and marketing and promoting, client items, and the web.

Highest-rated options

Wix excels in visualization instruments (88%), template library (89%), and content material parts libraries (86%).
Shopify stands out for fee processing (89%), safety (89%), and efficiency and reliability (88%).

Lowest-rated options

Wix struggles with hypertext markup language (HTML) and CSS editors (76%), advertising and marketing instruments integrations (78%), and WYSIWYG editor integration (86%).
Shopify struggles with search engine optimisation (82%), business-to-business (B2B) (82%), and decoupling (82%).

Regularly requested questions on Wix vs. Shopify

Nonetheless have questions? Get your solutions right here!

1. How a lot do Shopify and Wix take per sale?

Shopify expenses 2.9% + $0.30 per on-line transaction, together with fee processing charges should you’re not utilizing Shopify Funds. Wix doesn’t cost a separate transaction price, however commonplace fee processing charges nonetheless apply relying in your supplier (like PayPal or Stripe). Each platforms let you keep away from additional charges by utilizing their in-house fee methods — Shopify Funds or Wix Funds.

2. If in case you have a multi-product e-commerce web site, do you have to select Shopify or Wix?

Shopify could also be higher outfitted for companies with a variety of merchandise. It supports as much as 2,000 product variants, bulk modifying, and extra superior stock instruments. Wix works properly for smaller stores, particularly these with less complicated product catalogs. For those who’re managing a big or complicated stock, Shopify is mostly extra scalable in the long term.

3. How do you migrate from Wix to Shopify?

Migration could be dealt with manually by exporting your merchandise from Wix to a CSV file, then importing them into Shopify. For a extra streamlined course of, you should use instruments like Cart2Cart, which assist transfer merchandise, content material, and buyer knowledge mechanically. Shopify additionally presents setup steerage and migration help by its associate ecosystem.

4. Which platform is healthier for cellular optimization: Wix or Shopify?

Each platforms supply mobile-responsive design, however Shopify is a little more constant out of the field. Its themes are constructed with a mobile-first method, which helps guarantee your retailer appears nice on smaller screens. Wix provides you extra visible management over the cellular format, however it might require additional guide changes to fine-tune your design.

5. Does both platform help dropshipping?

Sure, each support dropshipping. Shopify integrates with a wider vary of dropshipping apps, like DSers, Spocket, and Zendrop, making it simpler to handle suppliers and merchandise at scale. Wix additionally helps dropshipping, primarily by Modalyst, however its ecosystem is smaller. If dropshipping is central to your online business, Shopify could supply extra flexibility.

6. Can I take advantage of my very own area with Wix or Shopify?

Sure. Each Wix and Shopify let you join a customized area. Wix features a free area for one yr with lots of its paid plans. Shopify enables you to buy a website or join an current one, however doesn’t embody one by default. Either manner, managing your area is simple on each platforms.

Wix or Shopify: My last verdict

Go along with Wix if you’d like an all-in-one web site builder with limitless flexibility and easy e-commerce instruments. It’s tremendous simple to make use of, and you may work with the Wix AI to offer prompts and have it construct a surprising web site for you. Wix is appropriate for creatives, service-based companies, and anybody in retail beginning small with a restricted product vary.

For those who intend to run a web based retailer, and that’s your aim, go together with Shopify. Initially, you would possibly undergo a brief studying curve. However there are tonnes of assets obtainable that can assist you out. In the long term, it will likely be a profit-sum sport. You’ll get superior options to handle intensive stock and help in on-line and bodily retailer gross sales.

Need extra choices for a web site builder platform? Try Wix and Shopify alternate options and see which most accurately fits your use case.

This text was initially revealed in April 2025 and has been up to date with new data.

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