The Toyota Fortuner off-roader has been axed from Australia after greater than a decade as one of many model’s slowest-selling automobiles.
“Fortuner has been a fantastic product for us over time and located a comparatively small however enthusiastic buyer base,” stated Toyota Australia vp of gross sales and advertising and marketing, Sean Hanley, in a media briefing.
“However with buyer preferences shifting in Australia, we made the choice to discontinue the Fortuner.”
The Fortuner will exit Australian showrooms in mid-2026, however Toyota Australia says consumers have already been shifting to automobiles elsewhere in its lineup.
“Largely, they’re shifting again into HiLux, or they’re shifting into [LandCruiser Prado or LandCruiser 300 Series] SUV,” stated Mr Hanley.
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Gross sales between January and the tip of October 2025 see the Fortuner’s 2928 determine comprehensively crushed by the rival Ford Everest’s 21,915 outcome and the Isuzu MU-X’s 12,499.
The seven-seat Fortuner was launched in Australia in 2015 with a beginning worth of beneath $50,000 ($47,990) earlier than on-roads.
It was pitched by Toyota as a diesel various to the petrol-only Kluger SUV (now accessible solely as a hybrid) and used HiLux underpinnings with the identical 2.8-litre turbo-diesel four-cylinder engine and a selection of rear- or four-wheel drive.
The Fortuner was cheaper than its Everest sparring accomplice, which additionally arrived as a brand new nameplate for Ford Australia in 2015, priced from $54,990 earlier than on-roads.
The Everest was – and stays – based mostly on the Ranger’s ladder-frame chassis, however Ford pitched its off-road 4×4 in opposition to the costlier and extra formidable Toyota LandCruiser Prado, which it outsold in 2024 with 26,494 gross sales.
But the Fortuner’s greatest annual outcome right here was solely 4614, achieved in 2022 when the Everest tallied 10,314 gross sales and the MU-X discovered 10,987 consumers. That 12 months, the Prado recorded 20,710 gross sales.
The Fortuner’s common full-year gross sales (2016 to 2024) determine was a meagre 3481.
It has been constantly outsold by the pricier Prado, even in 2024 when that mannequin had interrupted provide throughout the changeover to a brand new technology. Toyota delivered 3042 Fortuners final 12 months in opposition to 9802 Prados.
Mr Hanley stated the corporate didn’t view the Fortuner’s Australian stint as a failure.
“Every product we put out there has a job; Fortuner had a job we knew was by no means going to be the primary promoting Toyota,” he stated.
“It [the Fortuner] was successful in what we wished it to do, however with the growth of the HiLux vary and rationalisation of the product providing, it’s only a regular enterprise case for us.”
Whereas a new-generation LandCruiser Prado arrived in Australia in late 2024, Toyota introduced an expanded HiLux lineup this week for the brand new technology of its hottest mannequin.
