Kia Company has introduced it’s transferring to a principal-led mannequin in Malaysia, with Kia Gross sales Malaysia set to handle the model’s gross sales, aftersales, coaching in addition to all wholesale and retail operations in our market efficient January 1, 2026.
Established on November 3 this 12 months, Kia Gross sales Malaysia is an entirely owned subsidiary of Kia Company and could be the equal of Honda Malaysia, Mercedes-Benz Malaysia and different OEMs straight managed by their respective HQs – Hyundai went by way of an identical transition in June this 12 months. Kia Gross sales Malaysia will likely be led by Hyung Ho Kim as its president and CEO, with ex-Omoda | Jaecoo vp Emily Lek set to formally turn out to be its managing director efficient January 2026.
“Kia is happy to reinvigorate our model presence in Malaysia. We imagine our innovation- and customer-centric technique will improve how followers expertise the model as we proceed to help the expansion of Malaysia’s financial system and automotive trade. We’re right here to remain and, aligned to our ‘Motion That Evokes’ model imaginative and prescient, we’re devoted to constructing a future that conjures up new experiences and sustainable mobility,” stated Ki Seok Ahn, president and CEO of Kia Asia Pacific.
“Among the many milestones the automotive trade and followers of the model can anticipate from the brand new principal-led transfer embrace enhancements to the Kia seller community, investments in aftersales service and new mannequin launches,” the corporate wrote in its launch.
In the event you’re questioning why the corporate isn’t simply referred to as ‘Kia Malaysia’, that’s as a result of there’s already an organization by that identify right here – KMSB – that manages Kia’s native meeting operation in Kulim, Kedah. KMSB was shaped after Kia Motors partnered with Bermaz Auto (BAuto) in April 2021, which additionally noticed the appointment of BAuto’s subsidiary Dinamikjaya Motors because the South Korean model’s official distributor in Malaysia.
The Kia-BAuto partnership has since been concluded and the transition course of is at present ongoing. At current, prospects can proceed to have interaction with authorised Kia service centres for his or her aftersales wants, and all automobile bookings made earlier than November 30 will proceed to be fulfilled. Nevertheless, new bookings will likely be quickly paused for the complete month of December 2025.
“We thank Bermaz Group for his or her dedication to the Kia model over the previous 4 years and the seamless handover throughout this transition interval. The return of Kia operations to a principal-led mannequin is well timed because the market stays hungry for brand spanking new experiences and worth from automotive manufacturers,” commented stated Hyung Ho Kim.
“We’re grateful to our loyal followers for staying with us by way of the years and look ahead to curating an inspiring possession expertise that proves why a Kia is designed to satisfy the distinctive way of life wants of each current and new followers alike,” he added.
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