I Reviewed the ten Greatest Free Survey Instruments of 2026

Understanding your viewers is extra vital than ever. From entrepreneurs crafting campaigns to product groups shaping roadmaps, actionable insights could make the distinction between guesswork and knowledgeable choices. But, I do know that not each crew has a finances for premium survey instruments.

Fortunately, I’ve discovered quite a lot of free survey instruments that supply highly effective options, reminiscent of customizable templates, analytics dashboards, and real-time reporting, which will help you acquire significant knowledge with out incurring any prices.

And survey instruments aren’t only for companies. I’ve seen college students use them for analysis, content material creators collect viewers suggestions, and nonprofits measure their affect, all with these accessible options.

On this information, I’ll stroll you thru the very best free survey platforms, sharing actual consumer experiences, function breakdowns, and sensible professionals and cons that can assist you choose the fitting software to your wants.

The worldwide demand for survey instruments retains rising as companies rely extra on real-time insights to information choices. The marketplace for on-line survey software program was valued at $4.5 billion in 2025 and is projected to almost double by 2030.

Whether or not it’s understanding buyer sentiment, validating product concepts, or gathering worker suggestions, these instruments have change into important for groups throughout industries.

And from what I’ve seen, “greatest” doesn’t at all times imply “paid.” Some free survey platforms I’ve tried delivered spectacular performance — serving to me acquire cleaner knowledge, analyze responses quicker, and perceive my viewers with out stretching my finances.

The product checklist under incorporates actual consumer opinions from the very best free survey instruments class web page. It’s vital to notice that within the context of this checklist, distributors providing a free trial are additionally thought-about free.

To be included on this class, an answer should:

• Create and customise surveys
• Acquire, analyze, and retailer survey knowledge
• Simply share and distribute surveys

This knowledge was pulled from G2 in 2025. Some opinions might have been edited for readability and accuracy. 

Alchemer Survey presents superior survey instruments with in depth customization choices and highly effective knowledge evaluation capabilities. It helps advanced survey designs and integrates with numerous third-party purposes, making it appropriate for individuals needing detailed and versatile survey options.

Professionals and cons of Alchemer Survey: My take

What G2 customers like about Alchemer Survey:

“Alchemer has a ton of functionalities and actions that will let you tailor using the applying. They again up this extremely developed product with an easy-to-access consumer interface and superb customer support. Regardless of the time of day, I can at all times get an individual on the cellphone instantly. They do not cease till they’ve solved your concern or have a full understanding of what could also be a bug within the system earlier than they allow you to go. No speeding you off the cellphone or minimizing the seriousness of your scenario. The survey utility itself is top-notch and makes my job as a program evaluator and schooling researcher just a bit bit simpler.”

– Alchemer Survey Overview, Lisa W.

What G2 customers dislike about Alchemer Survey:

“It lacks the complete means to personalize and customise the looks of surveys. Surveys all are inclined to look the identical with little to no customization out there.”

– Alchemer Survey Overview, Katherine F.

Google Varieties, a part of Google Workspace, is a user-friendly type builder software for creating fundamental surveys and quizzes. Its energy lies in its simplicity, fast setup, and seamless integration with different Google instruments. Preferrred for small groups and informal knowledge assortment, Google Varieties presents real-time collaboration, automated knowledge export to Google Sheets, and customizable templates. In response to G2 knowledge, it ranks because the third best to make use of software.

Professionals and cons of Google Workspace: My take

What G2 customers like about Google Workspace:

“Google Varieties permits you to create questionnaires, surveys, and arranged varieties, which have been very useful to me. Sure/No radio buttons are a cherry on the cake. It’s additionally very simple to deal with and modify the varieties as required. Textual content fields and strictly numeric fields assist preserve the integrity of the varieties. Among the best options is the flexibility to create multiple-choice questions inside these varieties.”

– Google Workspace Overview, Prashant P.

What G2 customers dislike about Google Workspace:

“There needs to be extra design choices and templates out there to make surveys extra interactive. Typically, the fundamental design results in low consumer participation, and the survey templates must be extra interesting. Purchasers ought to really feel that their enter will probably be heard.”

– Google Workspace Overview, Animesh M.

Jotform is a web based survey software that stands out for its user-friendly drag-and-drop interface and in depth checklist of integrations. Past fundamental on-line varieties, Jotform gives instruments for constructing surveys and gathering funds. With an unlimited template library and cell compatibility, Jotform is a flexible alternative for people and companies. In response to G2 Knowledge, it’s utilized by 72% small companies. 

Professionals and cons of Jotform: My take

What G2 customers like about Jotform:

“What I like greatest about JotForm is its intuitive and user-friendly interface, which makes it extremely simple to create customized varieties for numerous functions. The in depth vary of type templates and customization choices permits for unparalleled flexibility in designing varieties to go well with particular wants. Integrating numerous third-party apps and platforms enhances productiveness and streamlines workflows. Total, JotForm’s strong options and ease make it a standout software for type creation and knowledge assortment”

– Jotform Overview, Edgars S.

What G2 customers dislike about Jotform:

“The free plan has a submission restrict. Customers unfamiliar with type creation might encounter a studying curve when utilizing extra superior options. Moreover, an web connection is required to create and submit varieties, which may very well be a limitation if it’s worthwhile to be offline. Customizing PDFs of type submissions is proscribed on the free plan.”

– Jotform Overview, Adam J.

Leapsome is a robust platform constructed for worker suggestions, engagement, and efficiency. It lets groups run pulse surveys, 360° opinions, and efficiency evaluations — multi function place. Its intuitive interface and strong analytics make it splendid for firms aiming to constantly monitor worker satisfaction, progress, and crew dynamics. In response to G2 Knowledge, it ranks as the fifth easiest-to-use software program. 

Professionals and cons of Leapsome: My take

What G2 customers like about Leapsome:

“Leapsome has change into a necessary software in our group for managing efficiency opinions, steady suggestions, objective monitoring, and worker improvement. What I admire most is how seamlessly it brings transparency to all the evaluate and suggestions course of. The interface is intuitive, superbly designed, and makes it simple for each managers and workers to offer structured, significant suggestions. The platform additionally allows ongoing improvement conversations, which makes our 1:1s and evaluate cycles extra productive and aligned.”

– Leapsome Overview, Phuc T.

What G2 customers dislike about Leapsome:

“I discover the present construction of efficiency cycles and the suggestions offered throughout half-year and full-year evaluations to be considerably restricted. Introducing a social web page inside the platform might considerably increase consumer engagement by permitting for extra dynamic and interactive content material, reminiscent of posts or dialogue threads.”

– Leapsome Overview, Meet J.

Mailchimp survey instruments are a part of its complete advertising suite, permitting you to create and distribute surveys by e-mail campaigns. With built-in analytics, you may monitor responses and combine suggestions into your advertising methods. This makes it a superb alternative if you’re seeking to align buyer insights together with your advertising efforts.

Professionals and cons of Mailchimp: My take

What G2 customers like about Mailchimp All-in-One Advertising and marketing Platform:

“Mailchimp is unquestionably splendid by way of automating and optimizing e-mail advertising. It has an intuitive and user-friendly interface. It permits me to personalize the templates primarily based on the viewers’s habits and former interactions. Its analytics and reporting instruments permit me to trace numbers and make advertising choices primarily based on it.”

– Mailchimp All-in-One Advertising and marketing Platform Overview, Siddhant G.

What G2 customers dislike about Mailchimp All-in-One Advertising and marketing Platform:

“Typically it is vitally sluggish to load. Concerning the pricing construction, the prices can change into prohibitive, resulting in a possible draw back for budget-conscious customers or these with quickly increasing contact lists.”

– Mailchimp All-in-One Advertising and marketing Platform Overview, Agata M.

Qualtrics CoreXM gives in-depth buyer insights and worker expertise administration. It excels at creating skilled surveys, distributing them throughout a number of channels, and providing superior analytics. With a deal with data-driven insights and AI capabilities, Qualtrics caters to organizations in search of high-quality survey options.

Professionals and cons of Qualtrics CoreXM: My take

What G2 customers like about Qualtrics CoreXM:

“The perfect a part of Qualtrics is the variety of other ways surveys could be configured. There are numerous various kinds of questions, a number of methods to create survey logic, and a very strong exterior REST API for constructing purposes on high of Qualtrics, in addition to an inner Javascript API so as to add performance to the platform.”

– Qualtrics CoreXM Overview, Arijit S.

What G2 customers dislike about Qualtrics CoreXM:

“I do not like the brand new interface in Qualtrics. The up to date buttons are troublesome to search out (e.g., analysis stream and validation). Moreover, I hope that the wealthy content material field could be made simpler for individuals to make use of and customise. I additionally assume the survey customization may very well be improved.”

– Qualtrics CoreXM Overview, Yiqiu Y. 

QuestionPro is a good software for advanced surveys. It presents superior options like personalized thank-you pages, a number of distribution channels, integration with buyer relationship administration (CRM) methods, survey panel integration, and ISO-compliant surveys. Preferrred for large-scale knowledge assortment and in-depth evaluation, QuestionPro caters to organizations with subtle analysis wants.

Professionals and cons of QuestionPro: My take

What G2 customers like about QuestionPro:

“With an unlimited array of templates, QuestionPro makes it simple to create surveys proper out of the gate. That is important for small workplace employees. From assembly satisfaction to polling, QuestionPro permits us to get speedy suggestions from our graduates. The share outcomes hyperlink for survey responses is vital for sharing info with our Board, with easy-to-read graphs.”

– QuestionPro Overview, Laura L.

What G2 customers dislike about QuestionPro:

“​​It may be a troublesome software to make use of for easy surveys. Easy reporting could be intimidating if you do not want advanced evaluation.”

– QuestionPro Overview, Paul C.

SurveyMonkey is a well-liked alternative for each freshmen and skilled researchers in search of a stability of simplicity and options. It gives a variety of query varieties, customization choices, and collaboration instruments. Whereas the free tier is helpful for fundamental surveys, SurveyMonkey’s paid plans unlock superior options for extra advanced survey creation.

Professionals and cons of SurveyMonkey: My take

What G2 customers like about SurveyMonkey:

“I like the way in which that surveys can be utilized for a lot of completely different subjects, concepts, and enterprise fashions. I have been utilizing it for numerous firms to additional their efforts and provides insights into their items and providers.”

– SurveyMonkey Overview, Domingo M.

What G2 customers dislike about SurveyMonkey:

“Once I designed my survey, I did not understand some options required a subscription. I spent plenty of time creating it, after which I found that some very fundamental options wanted to be bought, so I had no alternative however to buy the subscription with a view to full my undertaking. A few years in the past, purchase of a subscription wasn’t even required to make a fundamental survey.”

– SurveyMonkey Overview, Christy M.

SurveySparrow is one other free on-line survey software that blends conversational parts with conventional query codecs to create surveys. With options like web promoter rating (NPS), buyer satisfaction (CSAT), and worker evaluation templates, it helps companies collect actionable suggestions and enhance buyer and worker experiences.

Professionals and cons of SurveySparrow: My take

What G2 customers like about SurveySparrow:

“What I like greatest about SurveySparrow is how simply and rapidly you may make a personalized survey that’s enticing and makes your audience wish to reply! Options like bulk questions, learn how to lay out the questions, and learn how to transfer them round are widespread to different survey purposes. Nevertheless, the amenities for making it look “enjoyable,” the amenities for including your individual background/brand to make it look “yours” – they’re superior to what I’ve used earlier than. And their gross sales crew? Particular person consideration, a fast Zoom assembly to ferret out what you want, and an answer personalized to you. As I mentioned: Wow!”

– SurveySparrow Overview, Pat M.

What G2 customers dislike about SurveySparrow:

“The one draw back is the bounce in pricing to make use of choices which can be solely out there on the Enterprise plan– particularly, the URL whitelabeling function and Salesforce integrations.”

– SurveySparrow Overview, Karmen W.

Zoho Survey, a part of the Zoho Suite, presents a user-friendly interface for creating detailed surveys. It gives real-time reporting, customizable templates, and seamless integration with different Zoho merchandise. If you happen to already use Zoho’s ecosystem, it may be an important choice for effectively gathering and analyzing suggestions. In response to G2 Knowledge, it’s utilized by 51% companies.

Professionals and cons of ZohoSurvey: My take

What G2 customers like about Zoho Survey:

“Essentially the most optimistic factor about Zoho is the pleasant pricing with out compromising on the options. Additionally, its consumer interface is clear and user-friendly.”

– Zoho Survey Overview, Narendra R.

What G2 customers dislike about Zoho Survey:

“The one factor I really feel needs to be made simple is the onboarding course of. Zoho Surveys has a prolonged web site onboarding course of and instruments overview, which, in my view, is tiring. In flip, I might counsel the crew make it shorter with a demo video, which might make plenty of sense.”

– Zoho Survey Overview, Josh B.

Don’t cease at gathering responses. Uncover how the greatest advertising analytics software program will help you monitor tendencies, measure ROI, and optimize campaigns.

This text was initially revealed in 2024. It has been up to date with new info.