The vitality within the Bernabéu Stadium throughout the NFL sport in Madrid was particular.
For the primary time ever, the Nationwide Soccer League (NFL) performed on Spanish soil – and I’m proud to say that Cisco performed a key position in bringing one of many world’s most well-known sports activities to one in every of sports activities’ most famed venues.
From Fútbol to Soccer
The Bernabéu has all the time been a worldwide house to fútbol (or soccer!), however this previous weekend noticed Cisco work with our long-standing companions at Actual Madrid F.C. to welcome the Nationwide Soccer League into their house for the primary time.
When Cisco renewed our partnership with the long-lasting membership this previous summer season, we knew this weekend in November could be a focus of the partnership to showcase how our expertise might seamlessly rework the stadium into a house for an NFL sport. Witnessing the sport unfold seamlessly crammed us with immense pleasure and clearly demonstrated how Cisco’s expertise can ship an distinctive expertise for each fan, broadcaster, and companion—it doesn’t matter what organizations come collectively in a stadium for an occasion. This can be a true testomony to the impression we will have after we work as one crew.
Seeing our partnerships with each the NFL and Actual Madrid shine in tandem for this magical night time in Madrid is a real testomony to the impression Cisco has made within the sports activities and leisure trade. Not solely was it a robust signal of the excellence that may emerge when our partnerships pair collectively to innovate on the worldwide stage, however it was an unparalleled proof level for the facility of One Cisco.
An Unforgettable Expertise for Our Prospects
Past the wonderful on-field motion, one of many highlights of the weekend was internet hosting a small group of our clients for a behind-the-scenes take a look at how Cisco underpins the technological spine of the Bernabéu. This group of company acquired a pre-match stadium tour to see Cisco expertise in motion at one of the complicated sporting occasions Spain has ever hosted.
From the stadium Wi-Fi that permits 70,000+ followers to seamlessly join, to in-stadium digital signage and cutting-edge broadcast innovation, our clients noticed the complete 360-degree impression that Cisco has had on the Bernabéu, and the way each the NFL and Actual Madrid depend on us to ship when it issues most. I’m grateful to Rama Ravindranathan of the NFL and Enrique Uriel from Actual Madrid for taking the time that Sunday to point out our clients round and element all of the work that goes into powering an occasion of this magnitude.
Constructing Off of This Momentum
Understanding that Cisco has been a key participant in making this historic second potential is an amazing supply of pleasure. It clearly displays our potential to drive the way forward for technological innovation within the sports activities trade. This achievement conjures up us and motivates us to maintain main the way in which and making an enduring impression.
Cisco + soccer + fútbol – we’re higher collectively.
