We’ve been monitoring the rise of AI search and predicting its impression on the tech panorama all through 2025. Earlier in March, I requested search engine marketing specialists Kevin Indig, Britney Muller, Marcus Tober, and Mordy Oberstein, one of many trade’s most urgent questions: “Are search engine marketing instruments prepared for the AI search period?”
Quick-forward to right now, our prime 5 predictions from March have landed onerous and reshaped B2B model discovery:
- New metrics will emerge to fill the measurement black gap.
- Model can be king.
- Satisfying intent can be crucial to success.
- Curated, human-led content material could have greater worth and visibility.
- Excessive-intent visitors will outweigh quantity, resulting in deeper conversions and stronger enterprise impression.
- Person-generated content material (UGC) from communities, boards, and assessment websites will win search.
From 10 blue hyperlinks on search engines like google to a curated feed of solutions in AI LLMs, AI search now dictates how B2B consumers uncover, consider, and shortlist software program. Listed below are some recent stats for you:
- In line with Highlight AR, greater than 20 million day by day prompts on ChatGPT are tied to B2B shopping for choices.
- In G2’s August 2025 survey, led by Tim Sanders, 87 % of B2B software program consumers stated AI chatbots like ChatGPT, Perplexity, Gemini, and Claude are altering how they analysis.
As AI programs rely extra on genuine, verifiable information, the platforms the place that information lives, like G2, have gotten extra highly effective than ever. They provide the peer insights, structured information, and credibility that LLMs use to form their synthesized solutions.
Naturally, that raises an essential query: Does G2 itself get featured in LLM-generated outcomes?
Let’s discover out from G2’s in-house specialists, exterior third-party reply engine optimization (AEO) leaders, like Semrush, Profound, Radix, and trade professional Kevin Indig.
G2’s personal first-party information
Over the previous three months, G2’s visibility in AI-generated solutions has climbed dramatically.
In August, our visibility rating stood at 6.3%, rating #7 globally amongst main software program manufacturers.
By October, that quantity had greater than doubled to 14.9%, placing G2 at #1 total — forward of Microsoft, HubSpot, Salesforce, and Google.
Supply: G2 first-party information on AI visibility – August 2025
Supply: G2 first-party information on AI visibility – October 2025
To grasp what’s fueling that surge, I spoke with Mohammad Farooq, our Director of search engine marketing Content material at G2, who’s been monitoring how our personal indicators floor throughout ChatGPT, Gemini, and Perplexity in actual time.
“From the software program classes we observe, G2 has 100K+ citations that proceed to develop each week,” says Farooq.
His insights underscore a bigger reality: When content material is structured round actual purchaser intent and validated by genuine critiques, it earns not simply clicks however citations — the brand new foreign money of credibility in AI search.
“Most frequently, it’s our class pages or best-of listicles that get cited. Lately, we’ve seen user-generated content material — precise critiques — quoted verbatim in AI solutions.”
Farooq provides that G2’s momentum displays deliberate optimization, not coincidence.
“G2’s authority in software program, thousands and thousands of verified critiques, and powerful search engine marketing basis allow us to seem in AI-powered search outcomes. We use structured information and check content material readability to align with quotation outcomes.”
Collectively, these developments verify what our personal AEO monitoring exhibits: G2’s indicators — authority, belief, and assessment velocity — are more and more shaping how AI fashions supply, cite, and floor software program info.
However don’t simply take our phrase for it — right here’s what third-party AEO leaders like Semrush, Profound, and challengers like Radix should say about G2’s visibility throughout the AI search ecosystem.
What do third-party AEO device leaders and analysts say about G2’s AI search visibility?
Profound
In line with the information Profound not too long ago shared with us, G2 persistently dominates AI search citations amongst assessment platforms. Throughout instruments like ChatGPT, Google AI Overviews, and Perplexity, between one-third and three-quarters of all review-site citations come from G2 — far surpassing opponents corresponding to Capterra, TrustRadius, Gartner, and Product Hunt.
Supply: Profound
Methodology of calculation utilized by Profound:
G2 citations ÷ Complete assessment web site citations (the place assessment websites = G2 + Capterra + TrustRadius + Gartner + Trustpilot + SoftwareAdvice + GetApp + ProductHunt)
“G2 is the de facto supply for product critiques. For ChatGPT and Google AI Overviews, about 33% of critiques cited come from G2 — and for Perplexity, that share is nearer to 75%.”
Trevor Pyle
Head of Product Advertising and marketing, Profound
Trevor Pyle, Head of Product Advertising and marketing at Profound, explains that G2’s robust exhibiting stems from the depth and construction of its comparative content material. “G2 has a novel vantage level as a high-authority area with wealthy, user-generated comparative information.
Structured product comparisons are inclined to assist greater visibility inside reply engines when customers ask questions like “what’s one of the best project-management software program for a small crew underneath 10?”
Semrush
Again in October, Semrush’s AI Visibility Index had ranked G2 as one of many prime cited sources fueling ChatGPT & Google AI Mode (inside the digital tech/software program vertical).
Jana Garanko, Head of Public Relations at Semrush, shared new information with us, and as of right now, right here’s what Semrush’s AI Visibility Toolkit says about G2’s visibility:
- 15K month-to-month mentions
- 77.6K cited pages
- 103.7M month-to-month viewers throughout AI discovery surfaces
Supply: Semrush
Platform breakdown:
ChatGPT (7.4K mentions) | Google AI Overview (1.7K mentions) | Google AI Mode (6K mentions)
When benchmarked in opposition to key opponents, G2 edges out Capterra and clearly leads TrustRadius.
“Globally, G2 additionally leads the class in share of voice (22–23%) and sentiment (56–75%), forward of Capterra’s ~20% share; which means it’s not solely extra seen but in addition perceived extra positively in AI-generated responses.”
Jana Garanko
Head of Public Relations at Semrush
Supply: Semrush
Instance: In B2B software program and review-related queries, ChatGPT and Google AI continuously reference G2 as among the many prime sources when summarizing or rating instruments.
Highlight AR
Highlight AR’s newest white paper confirmed that 20 million day by day prompts on ChatGPT alone are tied to B2B shopping for choices, and G2 seems within the prime 5 distributors cited for HR tech, gross sales & advertising tech, and digital office queries.
Radix
Radix analyzed 10K+ searches throughout ChatGPT, Perplexity, and Google AI Overviews and located G2 has the very best affect for software-related queries (22.4 % share of voice).
Key perception that jumps out from Radix’s evaluation:
G2 pages are cited in each 1 out of 5 “product discovery” searches.
So, what sort of queries cite G2 continuously?
- Product discovery: “What are one of the best instruments to test electronic mail validation”
- Branded queries: “Is Stripe protected for transactions in India?”
- Comparative queries: “ClickUp vs Jira, which is healthier for startups?”
- Others: “How do I value my SaaS?”
PromptWatch
PromptWatch tracked greater than 100 million citations and clicks, and listed G2 as probably the most seen B2B software program assessment platform.
Supply: PromptWatch
How G2’s AI visibility varies by area and why it issues
As AI adoption accelerates globally, regional visibility isn’t only a information level — it’s a technique sign. Collectively, Semrush and Profound’s information present that AI visibility isn’t only a vainness metric — it’s a development sign. For software program sellers, figuring out the place and the way your model surfaces throughout areas can form GTM technique, localization priorities, and the way you construct belief with AI-driven consumers.
Semrush
In line with Semrush’s AI Visibility Toolkit, Jana Garanko, Head of PR at Semrush, highlighted that G2’s AI visibility peaks within the U.S. (47/100) however is relatively decrease throughout the U.Ok. (35/100) and Spain (30/100).
She famous that G2’s visibility in Europe, the Center East, and Africa (EMEA) and Asia-Pacific (APAC) relies upon closely on local-language information, model presence, and third-party citations, all of which form how AI fashions retrieve and reference regional content material.
|
Area |
AI visibility |
Month-to-month viewers |
Mentions |
Statement |
|
U.S. |
47/100 (Medium) |
103.7M |
15K |
Strongest efficiency; frequent citations in AI outcomes. |
|
U.Ok. |
35/100 (Medium) |
1.3M |
1K |
Reasonable presence, primarily in ChatGPT (382 mentions). |
|
Spain (ES) |
30/100 (Low) |
124K |
480 |
Considerably decrease visibility vs. international; restricted AI citations. |
This aligns with a broader macro development:
Europe lags behind the U.S. in AI adoption, with various progress throughout EU international locations, regardless of the European Fee’s efforts to foster an surroundings for AI to thrive. — World Financial Discussion board, 2025.
Briefly, local-language information, cultural search conduct, and fewer regional LLM partnerships nonetheless restrict visibility outdoors English-dominant markets. However the hole is narrowing quick as regional AI ecosystems mature.
Profound
Profound’s evaluation of G2.com citations throughout the highest 15 international locations mirrors this sample but in addition surfaces development indicators past North America.
Trevor shared that G2 is most cited within the U.S., the place the software program market is largest, but in addition exhibits stunning outperformance in Australia — an early indicator of increasing traction in EMEA and APAC as AI adoption broadens globally.
Whereas the EMEA area nonetheless displays decrease quotation volumes — per slower AI integration — the information means that G2’s authority, structured comparative content material, and user-generated critiques give it a robust basis for visibility features as these markets evolve.
Supply: Profound
To spherical out the image, I turned to look professional Kevin Indig, an impartial analyst who has been monitoring these patterns at scale.
Impartial analyst view: Kevin Indig’s 30K citations examine
In his latest evaluation of 30K AI citations throughout 500 software program classes, Kevin Indig discovered that G2 had “the very best affect for software-related queries” with 22.4% share of voice (SOV) on ChatGPT, Perplexity, and Google AI Overviews.
Indig’s findings quantify one thing many entrepreneurs suspect:
“Classes with extra G2 critiques get extra AI citations and a better SOV. A ten% improve in critiques correlates with a 2% improve in citations.”
Kevin Indig
Development advisor
Whereas critiques clarify solely ~2% of variance in visibility (in comparison with model authority and content material high quality), they act as a machine-readable belief sign.
LLMs face a verification drawback, and G2’s verified purchaser critiques, standardized schemas, and assessment velocity remedy it.
Kevin attributed G2’s 3 million verified critiques and the very best natural visitors in software program classes that supply unmatched sign density.
Why does G2 present up in AI LLMs?
Three elements persistently drive G2’s look in AI LLM search outcomes:
UGC and authority in software program shopping for
Thousands and thousands of verified critiques and strong class protection give LLMs structured indicators they will belief.
Profound’s Trevor provides that G2’s high-trust UGC offers LLMs the arrogance to quote its information as a dependable supply throughout classes — a key differentiator in an period the place AI programs more and more depend on structured, consensus-driven info.
Supply: Highlight AR
search engine marketing and structured information readiness
G2 pages use schema markup and readable content material structure, making citations frictionless for AI brokers to parse.
In line with Trevor, G2’s robust visibility additionally stems from “the depth and construction of its comparative content material.” He explains:
“G2 has a novel vantage level as a high-authority area with wealthy, user-generated comparative information. Structured product comparisons are inclined to assist greater visibility inside reply engines when customers ask questions like ‘what’s one of the best project-management software program for a small crew underneath 10?’”
His statement reinforces that G2’s well-organized, intent-driven comparisons give AI fashions the context they should floor G2 in certified, purchase-stage responses.
Excessive-trust content material, consensus, and repute indicators
Trevor credited that, “G2 additionally produces high-trust content material, which is mostly extremely cited by reply engines.”
Farooq shared how G2’s search engine marketing content material is deliberately structured round actual purchaser intent and class language, serving to AI bots contextualize info extra precisely and align their responses with what software program consumers are actively looking for.
Radix’s newest examine recognized G2 content material varieties that drive citations in AI LLMs. Content material that aligns with the journey of software program consumers and helps them inform shortlists, in addition to take the subsequent step, provides to G2’s AI LLM quotation enchantment.
Supply: Radix
How can software program sellers and GTM leaders optimize their model for AI LLM visibility?
Profitable within the AI period is now not about clicks, however citations. Listed below are some methods software program sellers and GTM leaders can optimize for reply engines.
1. Audit your AI visibility
AI visibility is very risky. Use AEO instruments to trace your citations throughout ChatGPT, Gemini, and Perplexity. Benchmark in opposition to opponents in your class.
2. Strengthen your G2 presence to extend AI-Sign Density
Preserve your G2 profile full and credible. Add a robust and differentiated description, clear pricing, constant assessment movement, and lively discussions to assist LLMs acknowledge your model as authoritative and reliable.
3. Align content material to intent and consensus
Write content material that solutions particular person wants and displays constant buyer suggestions. LLMs reward readability and group settlement.
4. Measure past visitors
Visibility and SOV inside AI solutions are the brand new key efficiency indicators (KPI). As Kevin famous, visitors is now not a North Star metric.
5. Put money into model authority and action-oriented content material
Reflecting on how G2 turns perception into motion for AI-era visibility, Jenny Gardynski shared how she’s making use of what we’re studying into apply.
Investing in model work by government social media presence, partnerships, and trade thought leaders will profit search engine marketing and LLM visibility.
Whereas international visibility begins with the correct indicators, sustaining it requires adapting to how totally different areas search, converse, and purchase.
Localize your AI visibility technique (for EMEA and APAC sellers)
AI visibility isn’t one-size-fits-all. In rising areas like EMEA and APAC, LLM citations nonetheless lean towards English-dominant sources — which means sellers have a head begin in the event that they localize early.
- Localize your G2 profiles and content material with regional key phrases, pricing, and case research that align with native purchaser intent.
- Encourage region-specific critiques to coach LLMs on native language indicators and strengthen your model’s contextual authority.
- Construct visibility by partnerships with regional media, communities, and marketplaces — these ecosystems are the place LLMs be taught native relevance.
As AI ecosystems in Europe and Asia mature, manufacturers that adapt their visibility methods to regional search conduct will floor first — and keep prime of thoughts when AI solutions.
Construct consensus round your model narrative
Manufacturers with robust narratives and trusted indicators get the ultimate phrase in AI responses.
Align what you wish to be recognized for with what customers truly say — constant critiques, rankings, and third-party validation reinforce your positioning and assist AI fashions acknowledge and cite your model as a trusted supply.
“Lately, we’ve observed UGC content material, corresponding to critiques and discussions, being prominently quoted verbatim inside solutions. AI solutions quote software program product rankings and makes use of the assessment verbatim of their responses.” – Farooq
G2’s presence throughout AI LLMs proves that when a model earns belief at scale, it’s not simply ranked — it’s referenced. That’s the final word sign of authority within the age of reply engines.
As AI continues to reshape software program discovery, manufacturers that construct belief, group consensus, and data-rich content material will personal the dialog — and the quotation.
Wish to measure your model’s AI visibility? Discover Reply Engine Optimization (AEO) options on G2.
Edited by Supanna Das
