Advantages & Greatest Practices in 2026

E mail inboxes refill quick, and it’s straightforward for messages to get buried. Calls from unsaved numbers typically find yourself in voicemail as a result of individuals are cautious about selecting up. It’s not that clients don’t need to hear from you — they’re simply selective about what interrupts their day.

That’s why enterprise texting helps. Textual content messages seem the place clients are already paying consideration, with out demanding an excessive amount of of them. And so they’re fast, clear, and simple to answer. Actually, a current Gartner report revealed that 82% of shoppers need updates from manufacturers by textual content, however solely 44% of organizations point out utilizing textual content messaging in enterprise. That hole is a missed alternative.

On this information, we break down how enterprise textual content messaging truly works, the kinds of platforms that help it, and sensible suggestions that can assist you use it effectively. That approach, you possibly can attain clients in a approach that feels pure and will get outcomes.

What Is Enterprise Textual content Messaging?

Enterprise textual content messaging is when an organization makes use of Brief Message Service (SMS) or Multimedia Messaging Service (MMS) to speak with clients instantly, in actual time. It’s constructed for fast exchanges (confirmations, reminders, updates, and quick solutions) with out the delay of electronic mail or the dedication of a cellphone name.

SMS has been round for many years, and whereas newer messaging apps supply far more options, the simplicity of SMS is what makes it efficient for companies: plain textual content, minimal friction, and messages that just about at all times get learn inside minutes. 

It basically fills the house between slower channels (like electronic mail) and extra advanced ones (like AI chatbots), giving clients a simple approach to attain a enterprise and get a response quick. 

Varieties of textual content messages

Whereas SMS and MMS are the preferred, there are different message varieties you should utilize to attach along with your clients. Right here’s an summary of the most typical ones: 

• SMS: Plain textual content messages restricted to 160 characters that work on any cell system. SMS is essentially the most extensively appropriate format and delivers easy, direct communication with out requiring web connectivity or particular apps.
• MMS: Messages that may embrace photographs, movies, audio information, and longer textual content. MMS permits companies to ship richer content material like product photographs, promotional movies, or GIFs.
• Wealthy Communication Providers (RCS): A contemporary messaging protocol that mixes SMS capabilities with app-like options reminiscent of carousels and interactive buttons. RCS gives an enhanced expertise much like messaging apps whereas working by the receiver’s default messaging app.
• WhatsApp: A preferred messaging platform with over 2 billion customers worldwide that allows companies to ship textual content, photographs, paperwork, and interactive messages by the WhatsApp Enterprise API. 

The Evolution of Enterprise Textual content Messaging

When SMS first entered enterprise communication, it was primarily used for one-way alerts like supply notices, reminders, and verification codes. It was easy and didn’t ask a lot of companies or clients. 

However as cell engagement grew, buyer habits began to vary. Individuals have been continually on their telephones, and that shift created a gap for companies. If clients have been already comfy with texting, why not allow them to textual content you again? Cell carriers enabled two-way messaging at scale, and shortly sufficient, companies began experimenting with it for help and gross sales, not simply notifications.

The ultimate piece was integration. Early textual content messaging instruments have been disconnected, they usually didn’t speak to CRMs, help desks, or advertising and marketing platforms, so utilizing them meant managing another inbox. 

That modified when platforms started treating SMS as a part of the identical system that dealt with electronic mail, chat, and cellphone. Unified buyer expertise platforms, like Nextiva, related texting to electronic mail, chat, cellphone, and the CRM, so companies might handle all their conversations in a single place as a substitute of juggling separate programs. 

Advantages of Textual content Messaging for Companies

Textual content messaging persistently outperforms electronic mail and cellphone calls in each pace and engagement. Actually, one out of three customers in Attentive’s 2025 report mentioned becoming a member of a model’s SMS record truly made them swap manufacturers and purchase.

Listed here are 3 ways textual content messaging can assist companies:

Unmatched open and response charges

One of many strongest causes to incorporate SMS in your communication combine is how reliably clients see and act on it. Sender experiences that 85% of smartphone customers choose texting over electronic mail or voice calls.

That immediacy makes SMS splendid for updates that want quick consideration, like confirming an appointment, approving a service change, responding to a limited-time supply, or addressing an pressing problem earlier than it escalates.

Improved buyer engagement

SMS additionally boosts engagement as a result of it creates a pure, low-effort approach for patrons to remain in contact. A textual content reveals up instantly on their display, however it doesn’t interrupt like a name or get buried like an electronic mail. 

The important thing right here is personalization that goes past utilizing their title, like referencing their final interplay or sending one thing related to their journey. These small touches can flip one-time consumers into repeat clients with out feeling pushy. 

Elevated price financial savings

SMS additionally prices much less to run. Sending texts is lots cheaper than making outbound calls, particularly at scale. It additionally doesn’t require the design, manufacturing, or automation overhead that comes with electronic mail campaigns or the tech setup and upkeep prices of stay chat widgets.

How Enterprise Textual content Messaging Works

Enterprise textual content messaging isn’t sophisticated, however it does require a number of key steps to arrange correctly. Right here’s the way it works:

1. Select a quantity: You’ll want a devoted quantity for sending texts. This could possibly be:
   • Brief codes (5–6 digits): These are finest for high-volume advertising and marketing or alerts. You get quick supply and excessive throughput, however it’s costly and never splendid for private conversations.
   • Toll-free numbers (e.g., 1-800 numbers): These are finest for two-way buyer help, because it feels reliable.
   • 10DLC: These are customary native cellphone numbers which are formally registered with carriers for enterprise texting. 10DLC is constructed for each two-way conversations and better messaging quantity.
2. Choose a platform: Use a enterprise texting platform that provides you shared inboxes, routing, automation, supply checks, and compliance monitoring.
3. Compose your message: Write your textual content message. Preserve it clear, direct, and related to the recipient.
4. Create automated flows: Arrange triggers for widespread messages — like appointment reminders, order confirmations, or follow-ups — so that they ship routinely.
5. Ship: Hit ship manually or let automation deal with it primarily based on the foundations you’ve set.

A platform like Nextiva streamlines the whole course of by bringing texting, cellphone, electronic mail, and chat into one unified system. It additionally connects on to your CRM and the remainder of your tech stack, so buyer context travels with every interplay. 

Enterprise Texting vs. Different Communication Channels

E mail, cellphone calls, and stay chat every serve a objective. E mail is nice for detailed data or formal communication. Cellphone calls and VoIP work effectively when a scenario is advanced or delicate, and also you want real-time readability. Dwell chat is useful when somebody is already in your web site and desires fast help.

However every comes with limitations:

• Emails typically sit in crowded inboxes and get misplaced or ignored. 
• Cellphone calls require each individuals to be out there on the similar time, and lots of go straight to voicemail. 
• Dwell chat solely works when a buyer is in your web site, they usually have to remain there till the dialog is completed.

That is the place SMS stands out. Textual content messages attain clients immediately, on a tool they test all through the day, with out requiring them to cease what they’re doing. It avoids the delays of electronic mail, the missed calls, and the session-based limits of stay chat.

Key Purposes of Textual content Messaging in Enterprise

Companies use texting for 4 most important functions: advertising and marketing, buyer help, reminders, and worker communication. These work as a result of SMS hastens the moments when timing and fast motion matter most.

Advertising campaigns and promotions

SMS offers entrepreneurs a direct channel for launches, gives, and time-sensitive updates. That is very true with retail manufacturers, which may use SMS to announce flash gross sales, unique early entry to collections, or customized birthday reductions that drive almost-instant foot visitors or on-line orders.

Sephora, for instance, makes use of textual content messages to announce product launches — like Selena Gomez’s new perfume launch — and to drive app downloads by sending limited-time incentives reminiscent of “Get 10% off once you set up the app.” 

And for those who’re planning to make use of SMS for advertising and marketing campaigns, then, in keeping with Validity, 41% of shoppers require at the very least a ten% low cost to join SMS communications.

Customer support and help

Help groups use SMS to deal with easy requests like order questions, billing clarifications, and standing updates. This eliminates the necessity to pull clients into lengthy cellphone calls or back-and-forth electronic mail threads. 

For instance, a buyer can textual content “The place’s my order?” and get a monitoring hyperlink instantly. Or a service supplier would possibly verify an set up window, and the client can reply “sure” to lock it in.

Appointment reminders and confirmations

Companies in healthcare, residence providers, salons, {and professional} providers depend on SMS to maintain schedules on monitor. Automated reminders verify appointments, immediate rescheduling when wanted, and cut back last-minute cancellations. 

When related to scheduling or CRM instruments, these messages routinely replace the calendar, so groups don’t waste time on guide follow-up. A dental workplace would possibly ship “Your cleansing is tomorrow at 10 a.m. Reply C to verify or R to reschedule,” slicing no-shows with out tying up entrance desk employees on reminder calls.

Inside group communication

Texting helps corporations attain staff shortly with updates that may’t sit in an inbox, like shift modifications, coverage updates, security notices, or advantages enrollment deadlines. SMS works significantly effectively for office comms when the message wants to achieve individuals who aren’t at a desk.

For instance:

• HR utilizing SMS throughout annual enrollment to remind staff of deadlines or plan modifications
• Retailers texting retailer managers about stock points or schedule changes
• Hospitals sending employees alerts about emergency protocols

SMS can also be essential throughout pure disasters or emergencies when different communication channels go down. Texts typically get by even when web or cellphone service is spotty, making it one of the crucial dependable methods to coordinate response groups, test in on worker security, or ship evacuation directions.

SMS Compliance and Authorized Necessities

Enterprise texting is regulated to guard customers from spam and undesirable messages. Compliance isn’t elective, and violations can result in fines starting from $500 to $1,500 per message, in addition to lawsuits and provider blockages. 

The particular guidelines range by area, however most laws share a standard basis: you want specific consent earlier than texting clients, and you could make it straightforward for them to decide out. Listed here are the important thing laws companies have to observe:

• Phone Shopper Safety Act (USA): TCPA requires categorical written consent earlier than sending advertising and marketing or promotional texts. Messages should embrace a transparent opt-out methodology (like “Reply STOP”), and texts can solely be despatched between 8 a.m. and 9 p.m. within the recipient’s native time zone.
• CAN-SPAM Act (USA): This act primarily covers electronic mail but additionally applies to SMS in sure contexts. It requires correct sender identification, clear opt-out directions, and prohibits deceptive content material.
• Common Information Safety Regulation (Europe): GDPR mandates specific consent for advertising and marketing communications, transparency about knowledge utilization, and the correct for customers to entry, right, or delete their knowledge. 

Transactional messages, like order confirmations or appointment reminders, have fewer restrictions than promotional texts, however they nonetheless require opt-out choices. 

Right here’s the place a compliance-first communication platform like Nextiva helps. It tracks consent on the buyer stage utilizing devoted data that doc what kind of communication every individual has agreed to — reminiscent of full opt-in, SMS opt-out, or full Do Not Name standing. 

Every report additionally consists of how and when consent was given, creating an audit-ready historical past that’s important throughout critiques or disputes.

Greatest Enterprise Texting Platforms

Selecting the best texting platform relies on what you are promoting measurement, targets, and tech setup. A smaller group would possibly prioritize ease of use and prebuilt workflows, whereas a big enterprise would possibly worth customized APIs and full integration. 

Listed here are three sturdy choices, every with its strengths and splendid use case.

1. Nextiva

Greatest for: Small and mid-sized companies that need easy, dependable enterprise texting constructed instantly into their buyer expertise platform.

Nextiva handles SMS as a part of its unified communication platform, so groups can ship and obtain enterprise texts from the identical system they use for calls, chat, and buyer administration. There’s no coding or setup complexity, and textual content messaging works out of the field by the Nextiva app on desktop, cell, or browser. You additionally get a enterprise cellphone quantity beginning at simply $15 monthly. 

And since Nextiva is constructed as an all-in-one platform, texting is a part of a related buyer dialog expertise. Companies can add contacts, reply from a shared inbox, and swap between cellphone, chat, and SMS with out dropping context. 

And our clients discover the distinction. Many companies on G2 name out how easy Nextiva is to arrange and how reliably every little thing works,  particularly once they’re juggling calls, chats, and texts in a single place. 

The most effective half is that Nextiva guides customers by getting their textual content messaging absolutely compliant with 10DLC provider necessities. 

Nextiva’s key options

• Unified inbox: Combines SMS with cellphone, chat, and buyer knowledge so each interplay stays in a single place.
• Wealthy messaging: Helps photographs, media, and emojis for clearer, extra private communication.
• Contact syncing: Integrates with Google and Outlook to maintain buyer data and historical past present throughout units.
• Consent monitoring: Logs how and when every buyer opted in, creating a transparent audit path for compliance.
• Automated opt-outs: Processes “STOP” requests immediately and syncs preferences throughout contact lists and CRM.
• SMS workflows: Triggers texts for reminders, follow-ups, and standing updates primarily based on buyer actions, scheduling guidelines, or CRM occasions.

2. Twilio

Greatest for: Builders, mature tech groups, and organizations that need full management and customization of their messaging infrastructure.

Twilio handles SMS by its world Messaging API. Principally, it supplies the constructing blocks — APIs, SDKs, and provider connections — so you possibly can create your personal workflows. You’ll be able to route messages throughout channels like SMS, WhatsApp, and RCS, automate responses, and join every little thing to your apps or CRM.

The trade-off is that Twilio doesn’t set any of this up for you. You’ll have to construct, configure, and keep the whole SMS expertise your self. So whereas clients respect its API-level integrations, others additionally complain in regards to the advanced configuration course of and insufficient help that additional delays setup.

Twilio’s key options

• Programmable Messaging API: Lets companies construct customized SMS workflows for alerts, advertising and marketing, and two-way conversations.
• Versatile integrations: SDKs join SMS on to apps, CRMs, and backend programs.
• International supply: Actual-time routing and provider community optimize message supply throughout 180+ international locations.
• Fraud safety: The Fraud Guard and Site visitors Optimization Engine monitor and stop SMS pumping, supply failures, and queue errors.

3. Podium

Greatest for: Bodily service companies like salons and clinics that need textual content messaging tied to evaluate administration and lead technology.

Podium stands out for its AI Worker, which is a conversational AI that handles buyer texts immediately, 24/7, whereas sustaining a pure, human tone. It responds to widespread questions, books appointments, sends hyperlinks or updates, and palms off to your group when wanted. 

For companies that depend on quick replies to win leads — like residence providers, automotive, dental, and retail — AI-driven SMS help like Podium can cut back missed alternatives and preserve response instances persistently low. 

Its suggestions and evaluate administration options are additionally a selected favourite with companies. However this all-in-one strategy additionally means restricted options in different modules, reminiscent of chat, messaging, and reporting.

Podium’s key options

• AI Worker: Responds to clients 24/7, dealing with widespread questions and duties routinely.
• Unified inbox: Brings SMS, net chat, and social messages into one place for sooner group responses.
• Textual content-based funds: Lets clients pay securely by a hyperlink despatched through SMS.
• Overview administration: Collects and manages critiques throughout Google, Fb, and different platforms.
• Automations: Handles reminders, follow-ups, and lead seize to cut back guide messaging.

Selecting the Proper Enterprise Texting Platform

When evaluating platforms, concentrate on the options that instantly affect how your group works and the way effectively you possibly can serve clients. Right here’s what issues most:

• Automation: The platform ought to allow you to set off messages primarily based on buyer actions, scheduling guidelines, or CRM occasions, enabling you to ship appointment reminders, follow-ups, and order updates with out guide effort.
• Analytics: You want visibility into supply charges, response instances, and engagement so you understand what’s working and what’s not.
• Scalability: The platform ought to deal with progress — whether or not that’s extra contacts, larger message quantity, or including group members — with out requiring a system overhaul.
• CRM integration: SMS ought to join on to your CRM so buyer context, historical past, and preferences journey with each dialog.
• Compliance: Constructed-in consent monitoring, automated opt-out dealing with, and audit trails preserve you compliant with out guide recordkeeping.

Lastly, zoom out and have a look at the larger image. An SMS advertising and marketing platform, although nice, can solely go up to now by itself. The true affect comes when texting is a part of a unified system that brings each interplay collectively.

In accordance with Nextiva’s 2025 CX Traits Report, 81% of respondents say they might enhance CX with unified CX platforms. 

That’s precisely what Nextiva does. As an alternative of juggling separate instruments for textual content, voice, and electronic mail, your group works from a single inbox with shared contact knowledge, dialog historical past, and constant workflows. Meaning sooner responses, fewer missed messages, and fewer time tab (and context) switching.

Greatest Practices for Implementing Enterprise Textual content Messaging

The most effective SMS methods are constructed on three rules: respect your clients’ time, keep compliant, and make each message rely. Meaning getting specific consent earlier than you textual content, holding messages clear and concise, timing them appropriately, and avoiding over-communication. 

When performed effectively, texting feels useful and non-intrusive. When it’s not, it shortly backfires. Validity’s analysis reveals that 58% of customers decide out — and 28% cease buying altogether — when a model’s messages change into irritating.

Guarantee compliance and consent

Compliance begins with getting specific opt-in earlier than sending any advertising and marketing or promotional texts. Consent have to be clear and documented, not assumed from a previous buy or electronic mail signup. 

Listed here are some tricks to keep compliant and preserve your lists clear:

• Use double opt-in when potential, the place clients verify their subscription by replying to a textual content.
• Take away opt-outs instantly and sync these preferences throughout each system.
• Automate opt-out dealing with so “STOP” requests are processed immediately.

This ensures you’re solely messaging individuals who truly need to hear from you.

Craft efficient messages

The standard of your messages issues simply as a lot because the channel you utilize. To get it proper, preserve every textual content centered and simple to behave on. Listed here are some enterprise textual content etiquette suggestions:

• Preserve messages below 160 characters: Longer messages get break up into a number of texts, which disrupts readability, will increase prices, and dangers key data getting reduce off.
• Determine what you are promoting clearly: Begin with what you are promoting title so clients instantly know who’s texting them. “Hello, that is [Business Name]” eliminates confusion.
• Embody a powerful CTA: Inform clients precisely what to do subsequent, like “Reply YES to verify” or “Faucet right here to view your order.” 
• Respect timing: Ship texts between 9 a.m. and eight p.m. within the recipient’s time zone until the replace is really time-sensitive, like an pressing appointment change.
• Use merge tags fastidiously: Personalization tokens like {FirstName} are nice, however take a look at them first. Nothing appears to be like worse than “Hello {FirstName}” displaying up in a buyer’s inbox.
• Think about segmentation: Not each message must go to everybody. Section by buyer kind, location, or habits to ship extra related texts and cut back opt-outs.
• Don’t over-message: One or two texts per week is normally sufficient. Actually, Klaviyo’s report discovered that the manufacturers that noticed essentially the most ROI with SMS despatched at the very least one textual content every week. 

Future Traits in Enterprise Textual content Messaging

The U.S. SMS advertising and marketing business is projected to develop at a CAGR of 20.8% from 2024 to 2030 as extra companies, particularly small and mid-sized corporations, undertake reasonably priced, scalable texting options. 

Some tendencies shaping the way forward for enterprise textual content messaging embrace AI-driven personalization and visible messaging. MMS and rising codecs like wealthy communication providers (RCS) make it straightforward to share photographs, movies, and interactive content material with out requiring clients to obtain an app.

So regardless of competitors from WhatsApp and different messaging providers, clients nonetheless select SMS. Actually, in Nextiva’s 2025 CX Traits Report, 29% of companies mentioned they plan to take a position extra in SMS for buyer engagement. 

AI and automation in SMS

AI is making SMS advertising and marketing methods each extra related and fewer of a chore. It may well decide the most effective time to ship messages, alter content material routinely primarily based on buyer habits, and phase audiences in actual time. And with superior AI fashions, you possibly can automate additional.

AI-powered chat instruments deal with routine questions immediately, serving to clients get what they want with out ready and releasing help groups for extra advanced requests.

Nextiva, for instance, connects SMS automation along with your current programs — voice, electronic mail, CRM, and different integrations — so messages set off routinely when clients take key actions. Its AI layer then analyzes engagement patterns and makes use of intent and sentiment to resolve the right way to reply, serving to you ship behavior-driven communications.

The rise of RCS messaging

RCS is one other main step in enterprise texting. Not like customary SMS, RCS helps high-quality photographs, movies, carousels, branded parts, steered replies, and browse receipts contained in the cellphone’s native messaging app. 

RCS adoption is accelerating, particularly since Apple started rolling out RCS with iOS 18 in 2024. And for Android, Google says that in 2025, greater than a billion RCS messages have been despatched on daily basis in the USA alone.

This additionally makes North America the fastest-growing RCS market, anticipated to develop from $7.55 billion in 2025 to $18.39 billion by 2030. 

See how textual content messaging for enterprise drives actual outcomes

Texting in enterprise has change into one of the crucial dependable methods to achieve clients. And once you mix SMS with automation, AI, and the correct enterprise communication platform, it turns into a channel that scales with out including complexity.

And for those who’re one of many 29% of companies seeking to put money into enterprise textual content messaging in 2025 and past, we recommend giving Nextiva’s enterprise SMS platform a strive. It offers you business-grade SMS with actual two-way conversations, built-in compliance instruments, automated workflows, and AI-powered SMS responses. 

Plus, each channel — textual content, voice, electronic mail, and chat — works collectively in a single place as a substitute of making additional work to your group.

FAQs

Is texting acceptable in enterprise?

Sure, texting is extensively accepted in enterprise. Prospects count on quick, handy communication, and SMS offers them a direct approach to reply with out ready for electronic mail or cellphone calls. So long as messages are related, well timed, and consent-based, enterprise texting is each acceptable and efficient.

What’s the distinction between RCS messaging and SMS messaging?

RCS messaging is a richer, extra interactive model of textual content messaging that helps options like photographs, buttons, branding, learn receipts, and longer messages. SMS, alternatively, is obvious textual content with a 160-character restrict and no superior options.

How can AI assist with enterprise textual content messaging?

AI automates widespread responses, routes conversations to the correct group, personalizes messages primarily based on buyer knowledge, and handles routine duties like appointment reminders and follow-ups. This enables companies to answer sooner and cut back guide work whereas holding response time and high quality constant.

What industries profit most from enterprise textual content messaging?

Industries that depend on scheduling, service updates, and quick buyer communication see the most important affect. This consists of healthcare, retail, actual property, residence providers, monetary providers, training, hospitality, and e-commerce.