Nia Lengthy can now add “model ambassador” to her résumé.
The actress is Estée Lauder‘s first model ambassador particular to North America, the place she is going to characteristic within the model’s campaigns.
“I’ve lengthy appeared as much as Mrs. Lauder’s perception that taking good care of your self didn’t want a special day, it was an act of self love. Her groundbreaking spirit as a multidimensional lady — entrepreneur, mom and chief — is one thing I deeply respect and join with,” Lengthy stated by way of electronic mail. “I’m proud to step into this position because the model’s first ambassador for North America and be a part of Estée Lauder’s enduring legacy that celebrates confidence and the flexibility for all ladies to really feel stunning at each stage of life.”
The announcement comes after a string of wins for the model, which is the flagship of guardian firm the Estée Lauder Cos. “Every thing we do has the patron at coronary heart,” stated Fiona Sainty, vp and common supervisor for the model, Aerin and Bobbi Brown in North America, noting the profitable launch of the model’s current Superior Evening Restore Eye Elevate. “It’s the messaging and the storytelling that sits round it, the give attention to doubling down on the precise distribution channels. Lauder has come a great distance in its messaging, and we ship a really genuine form of storytelling, impactful campaigns, partnerships and the precise expertise that connects with in the present day’s savvy magnificence shopper.”
Sainty stated the model has executed one-off campaigns with Lengthy for the previous couple of years in North America. “Once we have been searching for somebody to be a North America-specific ambassador, we wished to seek out qualities that resonate with our model,” she stated. “It’s related to the patron, she’s tremendous aspirational, she’s a mom, she’s a author. I don’t know the way she does the entire issues, however she does.”
Lengthy will entrance campaigns throughout digital, TV and print, and and throughout each skincare and make-up. “It would actually be a social-first marketing campaign,” Sainty stated. “We proceed to attach with each our present shoppers and equally, new clients.”
Per the guardian firm’s monetary outcomes for its 2025 fiscal 12 months, launched in August, Estée Lauder joined Clinique and The Peculiar in driving share features in North America for the second half, and likewise launched extensions to its Re-Nutriv and Double Put on franchises in skincare and make-up, respectively. Globally, decrease web gross sales in skincare and make-up from Estée Lauder dragged on these classes’ performances for the time interval.
