CITY THAT DOESN’T SLEEP: Kenzo decoupled its newest vogue reveals, however unites its males’s and girls’s assortment in its fall 2025 marketing campaign, lensed by acclaimed avenue photographer Bruce Gilden.
Gilden’s flash-lit, spontaneous photos heighten the quirkiness of the French model’s newest collections, which embody bunny graphics, balloon trousers and mohair HotPants alongside extra soigné kinds like kimono and tuxedo jackets with satin trim.
Kenzo inventive director Nigo had been impressed by the Japanese-influence tailoring and a 1979 rabbit drawing from the archives of founder Kenzo Takada.
“Uncooked city power” is how Kenzo describes the temper of the student marketing campaign, which “follows two contrasting archetypes: a preppy uptown man and a free-spirited Decrease East Facet lady.”
Regardless of glimpses of cloud-speckled blue skies amid the concrete jungle backdrop, among the photos recommend the fashions pictured is perhaps coming house at daybreak after an all-nighter.
Gilden spoke to WWD in 2020 about his knack for vogue images:
“Look, I’ve been married thrice. I’ve a aptitude for textiles,” he stated on the time. “It’s simply one thing innate, when you may have a watch for one thing. I don’t know why. I’m a visible individual, and I learn rather a lot. I’m additionally, if I could say so myself, avenue good. However I suppose the visible aspect of my mind is way more developed than the opposite aspect.”
Kenzo conscripted Los Angeles-based inventive collective Little Legs for the video content material, which “echoes this power by fast-paced sequences that comply with the characters as they navigate town,” in accordance with the home.
