The world is shifting the 9-5 as we all know it. AI is threatening job positions, there are layoffs, recessions are looming, and in the meantime, the worth of every thing goes up.
We’ve been saying this for years, however your life expertise, your ardour, and your expertise is likely to be your greatest security internet, and your finest alternative for revenue going ahead.
In case you’re not taking advantage of what you’re keen on doing and what you already know, then you can be leaving plenty of potential on the desk!
We’ve been big proponents of beginning one thing of your individual — one thing that’s yours and might’t be taken away from you.
That is what we’ve believed because the begin of Goats On The Highway — wayyyy again in 2012 (yeah we’ve been round for awhile!)
However, it’s particularly related lately.
The reality is, plenty of what we used to depend on — secure jobs, regular revenue, predictable progress — feels fairly shaky proper now.
However, don’t fear, it’s not all doom and gloom! There’s a means so that you can overcome these challenges, which is what I’ll get into on this article.
Most individuals assume they want extra credentials to begin a web-based model. And truly, that is the place most individuals get caught —spending time on certifications, ready till they’ve an even bigger following, and taking extra programs to be taught extra concerning the subject that they already know!
However the fact is:
You’re already sitting on one thing individuals would pay to be taught — you simply don’t notice how invaluable it’s (but)!
We’ve helped greater than a thousand individuals begin on-line manufacturers round their passions, expertise and experiences, based mostly on what they already know.
Which means, they didn’t must spend tons of time including extra to their plate…we merely helped them unpack the gold that was already there.
Your area of interest. Your superb concept. Your subsequent transfer…it’s discovered inside your expertise, your experiences, and your passions.
In case you’re enthusiastic about creating one thing of your individual (as a aspect hustle, or as a full-time gig), and wish to flip your experience into revenue, that is the place to begin.
The three Buckets: Begin With What You Already Have
In case you’re uncertain about what area of interest to choose or what sort of enterprise to begin, right here’s the framework we’ve personally used to provide you with our worthwhile concepts through the years, and it’s what we train our purchasers as properly.
It’s constructed on 3 ‘buckets’ that all of us have entry to — irrespective of your background, job title, or stage of expertise.
Word: we go deeper into this and actually allow you to slim down your concept in our Area of interest Readability Program.
Bucket #1: Abilities & Information
That is the information you’ve collected through the years. Abilities you’ve discovered by your profession, college, certifications, coaching, self-education…and even simply trial and error.
You won’t consider it as particular, as a result of it comes naturally to you now. However to another person, it’s precisely what they need assistance with.
Listed below are a couple of examples:
Possibly you’ve…
- Mastered Excel spreadsheets, and also you’ve constructed customized templates that save hours each week.
- Grow to be an professional in designing logos, enhancing resumes, or organizing digital information.
- Found out easy methods to run a worthwhile Airbnb
- Cracked the code on easy methods to develop a YouTube channel.
- Found out a productive workflow and easy methods to repurpose one video into every week’s price of content material.
- Been (or at the moment are) a venture supervisor, realtor, skilled chef.
- Been licensed for educating, teaching, being a private coach, or a yoga teacher.
- Mastered knowledge entry, bookkeeping, or utilizing accounting software program like QuickBooks.
- Educated new staff members and beloved breaking down advanced duties into easy steps.
- Ran inside occasions, team-building actions, and even organized workplace potlucks — and folks noticed you because the “glue.”
All of those expertise, all of this data that you’ve got, can all be changed into your individual enterprise. It’s simply taking what you already do and already know, and deciding that you just wish to create one thing of your individual.
Listed below are a couple of real-life examples from our purchasers:
- Self-Made Millionaire and Finance Mentor turned private coach to assist inexperienced persons spend money on the inventory market and construct wealth
- Licensed Yoga and Breathwork Teacher and Private Coach teaching girls in midlife to seek out bodily, emotional and non secular concord within the subsequent chapter of their lives.
- Actual Property Investor and Landlord of 15 years teaching new landlords on getting began and handle their properties with confidence
Different Examples:
- Morgan Overholt was a burned-out graphic designer and give up her 9-5 to freelance full time and switch her design expertise right into a $100,000 per 12 months enterprise.
- Ali Abdaal was a health care provider who had to make use of productiveness hacks simply to outlive his demanding work. When he realized different individuals might use his instruments in all areas of life, he give up his job to show it on-line and now earns over $4 million per 12 months.
- Greg Langstaff was a profession advisor and recruiter who give up his job to show othe individuals what to not do when going to job interviews. Now he makes relateable and humorous movies on tiktok and now runs a multi-6-figure enterprise providing resume evaluations, and promoting programs and training.
Right here’s the factor:
What you know the way to do — whether or not it’s out of your job, your aspect hustle, or your individual curiosity through the years — can turn into the inspiration of your area of interest.
What feels apparent, simple, or boring to you, could possibly be life-changing to another person who’s caught, confused, or overwhelmed. They usually simply don’t know the place to begin.
We see this on a regular basis. Individuals turning on a regular basis expertise into companies — educating what they already know. You don’t have to be taught one thing new to get began. You simply have to discover ways to package deal what you already know in a means that helps others.
Bucket #2: Life Experiences & Your Private Story
Most of the time, probably the most highly effective enterprise concepts don’t come from a job or a level — they arrive from what you’ve lived by…your story.
For us personally, there are a couple of key life experiences that we’ve already changed into revenue — and will simply do once more.
The most important one was taking the leap to turn into entrepreneurs. To be our personal boss. We knew we had been meant for extra and believed there needed to be a solution to do significant work we truly loved.
And that perception is what attracts individuals to our story — as a result of they really feel the identical means.
We took our lived expertise of increase 4 on-line manufacturers, and turned it into an impactful, worthwhile teaching enterprise that helps others do the identical.
That’s precisely what we train inside our Creator Kickstarter Teaching Program. Your lived expertise can turn into the enterprise you revenue from—identical to ours did.
All of us have chapters of our story that formed us (whether or not good or dangerous), moments that pressured us to develop, adapt, or rebuild. Use these to your benefit and assist others who’ve been in your state of affairs.
Belief me, there are individuals trying to find precisely that form of steering.
Listed below are a couple of examples:
Possibly you’ve…
- Moved internationally and needed to navigate a brand new tradition, language, or authorized system from scratch.
- Modified careers a number of occasions and discovered easy methods to reinvent your self — even when it was scary.
- Gone by burnout and overwhelm (in life or in your small business).
- Survived a divorce.
- Been by a trauma and have discovered hope and therapeutic.
- Had a serious id shift and located your means by.
- Misplaced a bunch of weight and are happier, more healthy and extra assured than ever.
- Realized easy methods to handle cash after debt.
- Found out easy methods to co-parent peacefully.
- Realized easy methods to stay a satisfying life with continual sickness.
- Navigated menopause and all of the bodily, emotional, and id shifts that got here with it — and got here out extra grounded, assured, and linked to your self.
- Left a high-demand profession to prioritize your psychological well being, and discovered easy methods to rebuild a life with extra time for household, peace, goal, and presence.
- Took a leap into solo journey after a serious life change and found a deeper sense of confidence, pleasure, and self-trust.
- Supported a beloved one by habit, sickness, or grief and have become a gradual supply of energy of their unstable occasions.
- Determined to cease people-pleasing, set boundaries, and rewire the best way you present up in relationships, work, and your individual life
Listed below are a couple of real-life examples from our purchasers:
- Downsizing her dwelling and life for a retirement filled with alternatives and training girls easy methods to do the identical.
- Having the trait of an HSP (Extremely Delicate Particular person) and training girls on easy methods to navigate that.
- Being a child-free couple by selection and constructing a neighborhood for others like them.
- Being an immigrant within the USA and training others to construct credit score and select the appropriate bank cards.
- A religious Christian because the age of seven serving to households expertise a deeper relationship with the Lord by teaching, studying and memorizing Scripture
Different Examples:
- Lisa Johnson was a single mother within the UK, with £35,000 of debt. She received by it and now sells programs and applications educating different individuals easy methods to earn revenue. She’s now earned over £16 million and has assisted greater than 50,000 entrepreneurs.
- Nadine Muller transitioned from a nursing profession to changing into a private health coach, finally transferring into on-line teaching. By leveraging her experiences and challenges, she constructed a multimillion-dollar teaching enterprise.
- Kiki Ayers confronted homelessness in Los Angeles however utilized her background in leisure reporting to determine a public relations agency. By sharing her story and experiences, she constructed a enterprise that generated about $3 million in 2024.
Right here’s the factor:
These life experiences aren’t simply private issues that occurred to you…what in the event that they occurred for you?
These occasions in your life are full of classes, frameworks, and real-life instruments that different individuals desperately want. It might probably turn into a shortcut, a roadmap, or a spark of hope for another person.
You don’t must be good or polished, you simply must be sincere. Not pretending you might have all of it discovered, however being a couple of steps forward and turning your journey into one thing that helps another person.
Having an affect and serving to others discover options to their issues is what constructing a model is actually about.
Bucket #3: Passions & Pursuits
Generally, your finest concept isn’t the factor individuals would discover in your résumé. It’s not your expertise and all of the information you’ve collected…it’s truly the factor you can discuss for hours with out losing interest!
It’s the subject that lights you up when somebody asks the appropriate query. It’s one thing you’re at all times studying extra about — not as a result of you must, however since you truly wish to.
Take Nick for instance, and his ardour is fly-fishing. It’s one thing he’s been doing since he was a child and would spend weekends out on the lake together with his Dad and Brother.
Fly fishing is one thing that he’s at all times studying extra about and perfecting. You’ll discover him holed up in his “mancave” tying flies, chatting with different fly-fishermen in his Viber group chat, or down by the river casting his rod!
It’s the curiosity that he might discuss for hours.
So, he began a fly-fishing model round his ardour in 2020 and grew it to a six-figure enterprise. Now, he makes cash creating content material whereas he’s fishing on the river! Positively residing his dream.
Listed below are some examples:
Possibly you…
- Geek out over matcha rituals and might’t get sufficient of it.
- Love journey hacking and discovering price range journey hacks.
- Are obsessive about meal prepping.
- Love all issues to do with make-up and sweetness, or styling outfits.
- Are completely all for biohacking, astrology, or productiveness instruments — and your mates come to you since you clarify it in a means that is sensible.
- Are the go-to individual in your group for planning the right ladies’ journey.
- Are the very best at organizing small areas.
- Are all for all issues craft beer and have discovered easy methods to brew and make it your self.
- Love deep diving into human design and serving to pals perceive their charts in actual life.
- Are obsessive about cozy dwelling vibes — from candle making to perfecting your Sunday reset routine.
These pursuits and passions are all issues that you can flip into one thing that helps others and makes you cash.
Listed below are a couple of real-life examples from our purchasers:
- A pair residing in NYC with a love for journey and their metropolis, operating a journey planning enterprise and creating curated itineraries and journeys to NYC for busy professionals
- A travel-hacking professional serving to others plan journeys and expertise the world whereas spending much less
- A pair obsessive about fast getaways and never losing any day without work, they share the very best itineraries for 48 hour fast flip adventures
- A cat lover serving to different pet dad and mom with their cat’s well being and weight reduction
- A lover of holistic methods and general wellness serving to distant employees escape digital overwhelm and simplify their life
Different Examples:
- Nick (of Goats On The Highway) turned his ardour for fly fishing into a web-based model that helps inexperienced persons decide the appropriate gear with out breaking the financial institution. That enterprise earned $8,440 on its twelfth month after launching!
- Joshua Weissman was a burned out chef who turned his love of cooking (significantly fermentation) right into a multi-million greenback YouTube empire.
- Sandra James was laid off from her £50,000/12 months job in monetary providers so she determined to show her love for cats right into a enterprise. She based The Cat Butler, an unique cat-sitting service within the UK. She launched it in 2015 and now it earns about £200,000 yearly.
Right here’s the factor:
With regards to passions and pursuits, you don’t must be an “professional”, you don’t have to have a level or an enormous following.
You simply must be a couple of steps forward of the individual you’re serving to — and know and care sufficient concerning the subject to information them.
In case you love the subject and also you’re SO enthusiastic about it, and also you’re prepared to point out up and share what you’ve discovered, somebody on the market might be so glad you probably did. Individuals are searching for somebody actual, somebody who will get it, and somebody who makes it really feel attainable.
Cease Overthinking and Selected One Factor to Begin
You don’t must be an influencer, good at tech, or into advertising. Most of our purchasers aren’t. And truly, most of them began with out having any concept of what they may share with the world!
Our purchasers are common individuals identical to you — aged 24 to 70. They’re vacationers, mothers, immigrants, {couples}, retirees, creatives, side-hustlers, and 9-5ers who lastly mentioned:
“I’m carried out losing time increase another person’s enterprise. I wish to create one thing that truly has an affect. One thing I like doing.”
If you wish to go deeper with every thing you’ve discovered on this article, we’re right here to assist. Step one is arising together with your good area of interest and concept…one which’s aligned with you. One which will get you excited!
That’s what we assist you determine inside our Area of interest Readability Program. You’ll learn the way your expertise, life experiences and passions matter, and the way they are often packaged up and changed into an impactful model and product you can promote.
It’s your first step towards constructing one thing actual — from the life you’ve already lived.
In case you’re the kind of one who’s able to take the leap, guess on your self, and at last construct one thing that displays who you actually are…you’re precisely who our full teaching program was made for. Click on right here to electronic mail us for info on our Creator Kickstarter program.
