- On a latest earnings name, Ford’s CEO mentioned the corporate has a “breakthrough electrical automobile” coming subsequent month
Many automakers are pulling again from electrical automobile (EV) initiatives, however Ford has plans for a brand new EV and a brand new EV platform that firm executives are casting as an important piece of the corporate’s future.
In a name to debate second-quarter earnings, Ford CEO Jim Farley informed reporters, “August 11, that will likely be an enormous day for all of us at Ford. We will likely be in Kentucky to share extra about our plans to design and construct a breakthrough electrical automobile and a platform within the U.S.”
Farley known as the deliberate EV a “Mannequin T second for us at Ford,” referencing the automotive that constructed the American automotive business. The Ford Mannequin T, bought from 1908 till 1927, was the primary extensively produced reasonably priced automotive. It made automotive journey reasonably priced to the center class and justified a lot of contemporary highway infrastructure.
Secret Low-Value EV Undertaking, Chinese language Inspiration
- Ford revealed a secret low-cost EV mission final 12 months
- CEO Jim Farley has urged engineers to review China’s low-cost EVs
That’s a tall order for an EV in 2025. However a number of hints recommend Ford may need the capability for one thing new.
The corporate launched an inside “skunkworks” crew in 2022 to develop new low-cost EVs, however stored it secret till 2024.
Farley has ceaselessly praised China’s high-quality, low-cost EVs, and talks usually of his distinctive day by day driver – a Xiaomi SU7 sedan imported beneath a particular analysis allow. Farley drives the automotive to spur Ford engineers to review and match China’s EV prowess.

What It Would possibly Be
- Nobody exterior Ford is aware of what the corporate has deliberate for Aug. 11
- Our greatest guess says a compact SUV driving on a brand new platform with a lower-cost battery is coming
Ford’s present EVs embrace a midsize SUV (the Mustang Mach-E), a full-size pickup (the F-150 Lightning), and a industrial van (the E-Transit).
However a contemporary Mannequin T is extra more likely to be a compact SUV. People purchase extra small SUVs than another form of automobile.
Ford might be overselling a easy Chevrolet Equinox EV rival. However Farley’s point out of a brand new platform might imply one thing extra vital.
EVs are constructed on so-called “skateboard platforms” – nearly-flat combos of batteries, motors, suspension, and steering parts that engineers can scale up or right down to construct several types of autos.
We suspect Ford could have a brand new skateboard within the works. Ford has two giant new battery vegetation beneath development, certainly one of which produces lithium iron phosphate (LFP) batteries that would value lower than the lithium-ion cells widespread in in the present day’s EVs.
Our greatest guess says Ford will showcase a compact SUV driving on a brand new, LFP-powered platform to maintain prices down. We’ll carry extra on Aug. 11.