Belief in on-line content material is eroding at an unprecedented tempo. As AI-generated content material turns into extra subtle and widespread, shoppers are more and more questioning what — and who — they’ll consider.
Think about the information:
- 69% of shoppers say they’re extra skeptical of on-line content material as a result of AI-generated fraud than they have been final yr.
- 58% of individuals globally fear about their means to inform what’s true from what’s false on-line — rising to 73% within the U.S.
- 82% of shoppers have encountered pretend critiques not less than as soon as up to now yr.
These numbers level to a transparent conclusion: Skepticism is not the exception — it’s the norm. As belief declines throughout client channels, B2B companies ought to pay shut consideration as a result of B2B consumers are shoppers first. They carry the identical expectations, issues, and behaviors into their skilled decision-making. With this in thoughts, the necessity for trusted, credible content material from respected sources has by no means been larger.
AI, misinformation, and the duty of evaluate marketplaces
The age of AI has essentially modified how info is created, distributed, and consumed. Whereas AI unlocks monumental worth, it additionally lowers the barrier to misinformation at scale. For shoppers and companies alike, this creates a urgent query: The place can I discover info I can belief?
Evaluation marketplaces like G2 play a crucial position in answering that query.
It’s not sufficient to easily average user-generated critiques. Reaching true belief and security requires a extra complete strategy — one which ensures transparency, accuracy, authenticity, and integrity throughout the whole market, together with the businesses and merchandise being reviewed.
Belief has at all times been foundational to our mission at G2, and we stay dedicated to delivering genuine, verified insights that software program consumers and firms can depend on to make assured choices.
That dedication is why G2 not too long ago joined the Coalition for Trusted Critiques, alongside business leaders equivalent to Higher Enterprise Bureau, Glassdoor, Expedia Group, TripAdvisor, Trustpilot, Reserving.com, and Amazon. By contributing our tech-focused experience, we’re serving to advance finest practices that shield shoppers and elevate belief throughout digital marketplaces.
The G2 belief framework: constructed for transparency at scale
Belief doesn’t occur by chance. It’s designed, enforced, and constantly strengthened. We embrace this steady strategy at G2, grounded in a transparent belief framework that facilities on three core rules:
- Authenticity: Reviewer and vendor-provided info on G2 should come from actual folks and actual firms with real, first-hand experiences.
- Accuracy: Product, vendor, and evaluate info should be truthful and verifiable.
- Integrity: Manipulation, together with the usage of pretend critiques, misinformation, or misleading exercise, is strictly prohibited.
We already make use of rigorous moderation practices to make sure critiques on G2.com replicate sincere, real-world experiences. Our strategy to Evaluation Validity outlines how critiques are collected, moderated, and printed to keep up credibility, together with:
- Verifying each consumer on G2: We confirm the identification of each consumer on G2 to make sure critiques come from actual folks.
- Knowledge-driven evaluation: We leverage over 43 information factors to evaluate authenticity.
- Strict moderation: We vet each evaluate with a constant and strict guideline.
However in in the present day’s atmosphere, evaluate moderation alone isn’t sufficient.
Going past critiques: guaranteeing market integrity
Because the world’s largest software program market with over 3 million verified critiques, G2 serves tens of millions of consumers every month. These consumers don’t simply depend on critiques; they depend upon correct vendor profiles, truthful product info, and clear enterprise practices to information high-stakes buying choices.
That’s why our dedication to belief and security extends to distributors and listings throughout the platform. Distributors taking part in G2 should adhere to clear group tips and keep away from behaviors that undermine belief, together with:
- Fraudulent or manipulative evaluate exercise: A vendor engages in or facilitates the creation, solicitation, or submission of faux, incentivized, or in any other case inauthentic critiques that don’t replicate a real service or shopping for expertise with a enterprise, in a deliberate try to control client notion or conduct.
- Faux product or vendor profile creation: A vendor or product just isn’t an actual, legally registered enterprise entity, or has falsified firm identification, product authenticity, or operational info. This consists of presenting pretend firms, pretend merchandise, or materially deceptive company or product particulars.
- Manipulation, abuse, or platform interference: A vendor engages in competitor evaluate manipulation, technical abuse of the G2 platform, misleading product conduct, or undisclosed conflicts of curiosity.
These requirements assist be certain that G2 stays a secure, dependable, and unbiased atmosphere for all individuals in our market — together with consumers, reviewers, and distributors.
The way forward for evaluate marketplaces
G2 constantly invests in evaluate validation, fraud detection, and AI-driven security techniques to remain forward of rising dangers. As AI reshapes how software program is constructed, bought, and evaluated, our focus stays clear:
- Guaranteeing belief at scale
- Strengthening information high quality
- Figuring out rising threats
- Upholding a clear, unbiased market
In an period of rising skepticism, belief is the final word differentiator. Our market is constructed on the integrity of distributors, the accuracy of product info, and the authenticity of consumer experiences — and that’s what makes G2 a supply of fact within the age of AI.
As AI search platforms like ChatGPT more and more depend on G2’s content material to reply questions on B2B software program, we acknowledge our duty to make sure that info is credible, genuine, and reliable.
Study extra about how G2 enforces belief, integrity, and transparency throughout our market by reviewing our group tips.
