Right here We Go Magic performs at The Wiltern in Los Angeles in 2009.
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Jason LaVeris/WireImage/
Getty Photos
It wasn’t how Los Angeles musician Luke Temple had anticipated to start out his Monday.
Temple was the frontman of indie rock band Right here We Go Magic, which has not launched music since 2015, a undeniable fact that made the flurry of messages hitting his inbox fairly baffling.
“I woke as much as DMs on Instagram saying, ‘Apparently Right here We Go Magic launched a brand new monitor?’ Certain would not sound such as you,'” Temple stated. “Then I spotted it was on Spotify, Tidal, YouTube, all of the streaming platforms.”
The tune, which bears no resemblance to the band’s psychedelic-inspired ethereal sound of synthesizers and swirling guitars, is the work of synthetic intelligence.
Accompanying the tune, which is named “Water Spring Mountain,” is an illustration of a waterfall. That, too, seems to be an AI creation.
Welcome to being a musical artist in 2025, when streaming platforms are being bombarded with AI-generated spam and AI tricksters try to capitalize on the repute of an inactive band, and even lifeless artists, to make a fast buck.
Earlier this yr, an AI-generated tune was uploaded to the web page of Uncle Tupelo, Wilco singer Jeff Tweedy’s former band. The identical occurred to electro-pop artist Sophie, who died in 2021. And the nation music singer Blaze Foley, who died in 1989, had his Spotify web page vandalized with AI songs.
“That is under no circumstances a brand new downside,” stated Charley Kiefer, who heads digital account technique on the music label Secretly Canadian, which launched Right here We Go Magic’s albums. “Nevertheless it’s one which’s more likely to change into more and more prevalent with out remediation from each plug and play distributors and DSPs,” he stated, referring to digital service suppliers like Spotify.
Concentrating on dormant bands with AI songs to ‘accumulate some pennies’
Many of the AI songs emulating actual artists are removed from persuasive.
The AI monitor imitating Right here We Go Magic begins with an acoustic guitar strum that feels like a pc imitating pop-rock over the lyrics: “I do know simply learn how to whisper your melody on the breeze,” which might not idiot any followers of Temple’s music.
But when the motivation is to make some trifling amount of cash, it could have succeeded.
Recording artists, after all, shall be fast to let you know that you just’d have to breed that tactic on an industrial scale to ever eke out a residing.
Temple says if the technique is to focus on bands and artists who have not launched music in years, the AI scammers may doubtless do that rather a lot earlier than getting caught.
“It is smart to go after a band like us, as a result of who’s to say we’re even checking or paying consideration,” Temple stated. “It looks like they might be doing this to smaller bands, or dormant bands, to solid a very huge internet and accumulate some pennies hoping no one will discover.”
When NPR reached out to Spotify concerning the AI tune, an organization spokesman stated it could quickly be faraway from Right here We Go Magic’s artist profile.
The spokesman pointed to Spotify’s new AI protections for artists and music producers, which incorporates stepped up enforcement of AI impersonators, like on this case.
The platform admits it’s preventing towards a ceaseless torrent of AI slop. Spotify says it has eliminated 75 million “spammy” tracks from the platform simply prior to now yr.
“As a result of music flows by a fancy provide chain, unhealthy actors typically exploit gaps to push incorrect content material onto artist profiles,” the Spotify spokesman advised NPR.
Tidal confirmed to NPR it eliminated the tune, saying it is reflective of a broader downside plaguing music companies.
“All platforms are coping with an inflow of AI tracks being submitted through third celebration distributors. We’re engaged on higher methods to determine, tag, and when needed take away AI content material,” a Tidal spokesperson stated.
YouTube didn’t return requests for remark.
The Spotify spokesman famous that the platform not too long ago launched a instrument permitting artists to report mismatched releases earlier than songs go reside.
However as with all on-line scams and spam, it is a cat-and-mouse sport, now newly supercharged by AI instruments.
A part of the problem is that music labels and artists don’t add songs on to platforms like Spotify.
As an alternative, unbiased distribution companies, resembling DistroKid and TuneCore, function middlemen, typically sending songs to streaming companies with none authentication course of.
The lax guidelines are being abused by individuals utilizing companies like Suno and Udio, the place anybody could make an AI tune that makes an attempt to imitate an actual artist in a matter of seconds. As extra AI firms develop related AI music mills to remain aggressive, the power to immediately create an AI tune shall be in much more palms.
Los Angeles musician Temple stated it isn’t nearly a spammy AI tune taking away a fraction of a cent from the band with each play, it is the shameless id theft that is the true travesty.
“It is so predatory, and so horrible,” he stated. “The precept of it’s so terrible. We labored our asses off for a decade and barely made any cash as it’s.”
